How popular isCeres Organics?
In September 2026, people searched for Ceres Organics by name about 3,600 times in New Zealand, a 24.1% increase from the previous year. These searches made up 19.2% of all New Zealand breakfast cereal brand searches, placing Ceres Organics second out of six brands. When we asked both ChatGPT and Google AI Overviews about breakfast cereal brands, Ceres Organics appeared in two of the five answers and was the fifth most recommended of the six.
Ceres Organics is the second most searched of 6 competitors and the fifth most recommended in AI answers.
Weet-BixShare of searches 47.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Ceres OrganicsShare of searches 19.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Kellogg'sShare of searches 10.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Uncle TobysShare of searches 8.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HarrawaysShare of searches 8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top breakfast cereal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ceres Organics was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ceres Organics is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Weet-Bix1st
- Kellogg's2nd
- Harraways3rd
Hubbard's4th- Ceres Organics5th
- Uncle Tobys–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weet-Bix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kellogg's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ceres Organics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Harraways2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hubbard's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uncle Tobys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about breakfast cereal brands
5 answers
Asked ChatGPT
“Which breakfast cereal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best breakfast cereal brands in New Zealand?”
Asked ChatGPT
“What's the best breakfast cereal brand in New Zealand for everyday breakfast?”
Searched Google, AI Overview
“breakfast cereal brands”
Searched Google, AI Overview
“healthy breakfast cereal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which breakfast cereal brands compete with Ceres Organics?
Share of searches by month for Weet-Bix, Ceres Organics, Kellogg's, Uncle Tobys, Harraways, Hubbard's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weet-Bix | Ceres Organics | Kellogg's | Uncle Tobys | Harraways | Hubbard's |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 19.1% | 12.6% | 5.9% | 7.7% | 7.4% |
| Nov 2025 | 49% | 19.6% | 11.2% | 5.1% | 7% | 8.1% |
| Dec 2025 | 42.5% | 21.2% | 13% | 5.6% | 8.8% | 8.9% |
| Jan 2026 | 46.1% | 18.5% | 12.4% | 5.8% | 8.9% | 8.5% |
| Feb 2026 | 47.5% | 19% | 12.5% | 5.8% | 7.6% | 7.6% |
| Mar 2026 | 47% | 19.4% | 11.8% | 5.8% | 8.7% | 7.4% |
| Apr 2026 | 43.9% | 22% | 10.4% | 6.3% | 9.7% | 7.6% |
| May 2026 | 43% | 21% | 12.3% | 7.4% | 9.7% | 6.5% |
| Jun 2026 | 42.6% | 21.1% | 10.7% | 8.3% | 9.7% | 7.6% |
| Jul 2026 | 40.7% | 20.1% | 11.6% | 9.2% | 9.4% | 8.9% |
| Aug 2026 | 45.2% | 18.2% | 10.8% | 8.7% | 8.6% | 8.4% |
| Sep 2026 | 47.1% | 19.2% | 10.5% | 8.5% | 8% | 6.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.1% | 8.8K | -0.78% | +1.9 points | |
| 2, held 2nd | 19.2% | 3.6K | 0% | +0.9 points | |
| 3, held 3rd | 10.5% | 2K | -7.5% | -0.3 points | |
| 4, held 4th | 8.5% | 1.6K | -7.6% | -0.3 points | |
| 5, held 5th | 8% | 1.5K | -11.8% | -0.6 points | |
| 6, held 6th | 6.7% | 1.3K | -23.6% | -1.7 points |
1.
Weet-Bix47.1%
Held 1st. 8.8K estimated branded searches, -0.78% vs prior month. Share +1.9 points.
19.2%
Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share +0.9 points.
10.5%
Held 3rd. 2K estimated branded searches, -7.5% vs prior month. Share -0.3 points.
8.5%
Held 4th. 1.6K estimated branded searches, -7.6% vs prior month. Share -0.3 points.
8%
Held 5th. 1.5K estimated branded searches, -11.8% vs prior month. Share -0.6 points.
6.7%
Held 6th. 1.3K estimated branded searches, -23.6% vs prior month. Share -1.7 points.
Compare popularity between Ceres Organics and its closest rivals
Every comparison with Ceres Organics
27 comparisons
- Ceres Organics vs Marmite
- Ceres Organics vs Nutella
- Ceres Organics vs Pic's
- Ceres Organics vs Weet-Bix
- Ceres Organics vs Vegemite
- Ceres Organics vs Fix & Fogg
- Ceres Organics vs Kellogg's
- Ceres Organics vs Uncle Tobys
- Barilla vs Ceres Organics
- Ceres Organics vs Harraways
- Ceres Organics vs Delmaine
- Ceres Organics vs Hubbard's
- Ceres Organics vs Pams
- Ceres Organics vs Forty Thieves
- Ceres Organics vs San Remo
- Ceres Organics vs SunRice
- Ceres Organics vs Gregg's
- Ceres Organics vs Fresh As
- Ceres Organics vs Old El Paso
- Ben's Original vs Ceres Organics
- Ceres Organics vs Fortune
- Ceres Organics vs Mrs Rogers
- Ceres Organics vs Hansells
- Ceres Organics vs Masterfoods
- Ceres Organics vs Diamond
- Ceres Organics vs McCormick
- Ceres Organics vs King’s Choice
How has branded search demand for Ceres Organics changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ceres Organics in New Zealand rose from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Ceres Organics’ share of searches among breakfast cereal brands in New Zealand peaked at 22% in April 2026 and was lowest at 18.2% in August 2026.
How did search popularity change for New Zealand breakfast cereal brands in September 2026?
5 changes
In September 2026, Weet-Bix gained share of searches among breakfast cereal brands in New Zealand, from 45.2% to 47.1%.
In September 2026, Ceres Organics gained share of searches among breakfast cereal brands in New Zealand, from 18.2% to 19.2%.
In September 2026, Hubbard's lost share of searches among breakfast cereal brands in New Zealand, from 8.4% to 6.7%.
In September 2026, Harraways lost share of searches among breakfast cereal brands in New Zealand, from 8.6% to 8%.
Estimated monthly branded searches for Uncle Tobys in New Zealand rose 78.7% over 12 measured months, from 890 to 1.6K in September 2026.
How are Ceres Organics’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ceres Organics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ceres organics
- ceresorganics
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Where does Ceres Organics compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Spread brands | 4th of 7 | 13.9% | Show ranking |
| Breakfast cereal brands | 2nd of 6 | 19.2% | Shown above |
| Pasta and rice brands | 1st of 10 | 33.8% | Show ranking |
| Herb and spice brands | 1st of 8 | 52.2% | Show ranking |
Is Ceres Organics your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.