Brandwave

How popular isCeres Organics?

In September 2026, people searched for Ceres Organics by name about 3,600 times in New Zealand, a 24.1% increase from the previous year. These searches made up 13.9% of all New Zealand spread brand searches, placing Ceres Organics fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about spread brands, Ceres Organics did not appear in any of the answers.

Search and AI answers in September 2026

Ceres Organics is the fourth most searched of 7 competitors and not listed in any AI answer.

  1. NutellaShare of searches 24.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. Pic'sShare of searches 21.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. MarmiteShare of searches 15.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Ceres OrganicsShare of searches 13.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. VegemiteShare of searches 10.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+2 more

Ceres Organics website (opens in a new tab)

Follow Ceres Organics and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top spread brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ceres Organics did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pic's1st
  2. Fix & Fogg2nd
  3. Marmite3rd
  4. Vegemite4th
  5. Forty Thieves5th
  6. Nutella6th
  7. Ceres Organics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pic's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fix & Fogg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marmite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vegemite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forty Thieves2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nutella1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ceres Organics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spread brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which spread brands compete with Ceres Organics?

Ceres Organics against spread brands in New Zealand, by month

Share of searches by month for Nutella, Pic's, Marmite, Ceres Organics, Vegemite, Fix & Fogg, Forty Thieves. The figures are in the table below the chart.

View monthly share of searches table
MonthNutellaPic'sMarmiteCeres OrganicsVegemiteFix & FoggForty Thieves
Oct 202524.4%17.6%14.7%13.9%12.1%12.5%4.8%
Nov 202523.9%14.4%18.5%14.2%12.3%10.3%6.4%
Dec 202523.1%16.7%17.2%13.5%14%9.9%5.6%
Jan 202622.1%19.3%16.2%15.3%13.8%8%5.3%
Feb 202625.4%15.1%19.6%14.7%13.2%7.5%4.5%
Mar 202623%16.1%17.8%15.8%13.6%9.3%4.4%
Apr 202628.1%14%16.1%17.1%12.2%8.3%4.2%
May 202626.7%13.3%18.1%16.2%11.6%9.7%4.5%
Jun 202622.6%10.2%11.1%12.3%34.5%5.9%3.4%
Jul 202628.3%15.9%18.1%15.6%11.4%6.4%4.3%
Aug 202625%16.9%16.4%13.6%9.8%14.6%3.8%
Sep 202624.4%21.2%15.9%13.9%10.7%10.1%3.9%

  1. 1.Nutella

    24.4%

    Held 1st. 6.3K estimated branded searches, -4.7% vs prior month. Share -0.6 points.

  2. 2.Pic's

    21.2%

    Held 2nd. 5.5K estimated branded searches, +22.3% vs prior month. Share +4.2 points.

  3. 3.Marmite

    15.9%

    Held 3rd. 4.1K estimated branded searches, -4.8% vs prior month. Share -0.4 points.

  4. 4.Ceres Organics

    13.9%

    Moved from 5th to 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Vegemite

    10.7%

    Moved from 6th to 5th. 2.8K estimated branded searches, +6.5% vs prior month. Share +0.9 points.

  6. 6.Fix & Fogg

    10.1%

    Moved from 4th to 6th. 2.6K estimated branded searches, -32.4% vs prior month. Share -4.5 points.

  7. 7.Forty Thieves

    3.9%

    Held 7th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Ceres Organics and its closest rivals

Every comparison with Ceres Organics

27 comparisons

How has branded search demand for Ceres Organics changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ceres Organics in New Zealand rose from 2.9K to 3.6K.
  • Across the 12 months ending September 2026, Ceres Organics’ share of searches among spread brands in New Zealand peaked at 17.1% in April 2026 and was lowest at 12.3% in June 2026.

How did search popularity change for New Zealand spread brands in September 2026?

6 changes

  1. In September 2026, Vegemite overtook Fix & Fogg to rank 5th among spread brands in New Zealand, with 10.7% of the searches.

  2. In September 2026, Pic's gained share of searches among spread brands in New Zealand, from 16.9% to 21.2%.

  3. In September 2026, Fix & Fogg lost share of searches among spread brands in New Zealand, from 14.6% to 10.1%.

  4. In September 2026, Nutella lost share of searches among spread brands in New Zealand, from 25% to 24.4%.

  5. In September 2026, Ceres Organics rose from 5th to 4th among spread brands in New Zealand.

  6. Estimated monthly branded searches for Marmite in New Zealand rose 34.5% over 12 measured months, from 3.1K to 4.1K in September 2026.

How are Ceres Organics’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ceres Organics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ceres organics
  • ceresorganics

Do you work for Ceres Organics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ceres Organics compete?

Ceres Organics is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Spread brands4th of 713.9%Shown above
Breakfast cereal brands2nd of 619.2%Show ranking
Pasta and rice brands1st of 1033.8%Show ranking
Herb and spice brands1st of 852.2%Show ranking
Creator with pink hair and a pink jacket

Is Ceres Organics your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free