Ceres Organics vs Forty Thieves:Which is more popular?
In September 2026, Ceres Organics had more branded searches than Forty Thieves among spread brands in New Zealand. Ceres Organics had about 3,600 branded searches, while Forty Thieves had 1,000. Ceres Organics made up 13.9% of all spread brand searches we track, and Forty Thieves accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about spread brands, Forty Thieves appeared in two of the five answers and Ceres Organics in none.
Who do people search for more?
Ceres Organics, about 4 searches for every 1 for Forty Thieves
Who does AI mention more?
Forty Thieves, mentioned in 2 of 5 answers, Ceres Organics in 0
Who does AI recommend more?
Forty Thieves, the only one of the two named
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Top spread brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Forty Thieves was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ceres Organics did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pic's1st
Fix & Fogg2nd
Marmite3rd
Vegemite4th- Forty Thieves5th
Nutella6th- Ceres Organics–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pic's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fix & Fogg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Marmite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vegemite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Forty Thieves2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nutella1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ceres Organics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spread brands
5 answers
Asked ChatGPT
“Which spread brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best spread brands in New Zealand?”
Asked ChatGPT
“What's the best spread brand in New Zealand for toast and sandwiches?”
Searched Google, AI Overview
“peanut butter nz”
Searched Google, AI Overview
“spread brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ceres Organics or Forty Thieves more popular in search?
This chart shows how often people search Google for Ceres Organics and Forty Thieves by name. Each line represents a brand's share of searches for all seven spread brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ceres Organics, Forty Thieves. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nutella | Pic's | Marmite | Ceres Organics | Vegemite | Fix & Fogg | Forty Thieves |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.4% | 17.6% | 14.7% | 13.9% | 12.1% | 12.5% | 4.8% |
| Nov 2025 | 23.9% | 14.4% | 18.5% | 14.2% | 12.3% | 10.3% | 6.4% |
| Dec 2025 | 23.1% | 16.7% | 17.2% | 13.5% | 14% | 9.9% | 5.6% |
| Jan 2026 | 22.1% | 19.3% | 16.2% | 15.3% | 13.8% | 8% | 5.3% |
| Feb 2026 | 25.4% | 15.1% | 19.6% | 14.7% | 13.2% | 7.5% | 4.5% |
| Mar 2026 | 23% | 16.1% | 17.8% | 15.8% | 13.6% | 9.3% | 4.4% |
| Apr 2026 | 28.1% | 14% | 16.1% | 17.1% | 12.2% | 8.3% | 4.2% |
| May 2026 | 26.7% | 13.3% | 18.1% | 16.2% | 11.6% | 9.7% | 4.5% |
| Jun 2026 | 22.6% | 10.2% | 11.1% | 12.3% | 34.5% | 5.9% | 3.4% |
| Jul 2026 | 28.3% | 15.9% | 18.1% | 15.6% | 11.4% | 6.4% | 4.3% |
| Aug 2026 | 25% | 16.9% | 16.4% | 13.6% | 9.8% | 14.6% | 3.8% |
| Sep 2026 | 24.4% | 21.2% | 15.9% | 13.9% | 10.7% | 10.1% | 3.9% |
How has the Ceres Organics and Forty Thieves comparison changed over the last 12 months?
3 findings
- Ceres Organics was ahead of Forty Thieves in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ceres Organics’ share of searches among spread brands in New Zealand held steady at 13.9%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Forty Thieves’ share of searches among spread brands in New Zealand moved from 4.8% to 3.9%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for New Zealand spread brands in September 2026?
1 change
In September 2026, Ceres Organics rose from 5th to 4th among spread brands in New Zealand.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ceres Organics’ and Forty Thieves’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ceres Organics
2 branded search terms
- ceres organics
- ceresorganics
Forty Thieves
1 branded search term
- forty thieves
Other head-to-heads among spread brands
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