Brandwave

Ceres Organics vs Nutella:Which is more popular?

In September 2026, Nutella had more branded searches than Ceres Organics among spread brands in New Zealand. Nutella had about 6,320 branded searches, while Ceres Organics had 3,600. Nutella made up 24.4% of all spread brand searches we track, and Ceres Organics accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about spread brands, Nutella appeared in one of the five answers and Ceres Organics in none.

Among spread brands in New Zealand in September 2026

Who do people search for more?

Nutella, about 76% more searches than Ceres Organics

Nutella 6.3K searchesCeres Organics 3.6K searches

Who does AI mention more?

Nutella, mentioned in 1 of 5 answers, Ceres Organics in 0

Nutella in 1 of 5Ceres Organics in 0 of 5

Follow Ceres Organics vs Nutella and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top spread brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nutella was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ceres Organics did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pic's1st
  2. Fix & Fogg2nd
  3. Marmite3rd
  4. Vegemite4th
  5. Forty Thieves5th
  6. Nutella6th
  7. Ceres Organics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pic's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fix & Fogg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marmite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vegemite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forty Thieves2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nutella1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ceres Organics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spread brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ceres Organics or Nutella more popular in search?

This chart shows how often people search Google for Ceres Organics and Nutella by name. Each line represents a brand's share of searches for all seven spread brands we track, month by month, from searches in New Zealand.

Ceres Organics and Nutella among spread brands in New Zealand, by month

Share of searches by month for Nutella, Ceres Organics. The figures are in the table below the chart.

View monthly share of searches table
MonthNutellaPic'sMarmiteCeres OrganicsVegemiteFix & FoggForty Thieves
Oct 202524.4%17.6%14.7%13.9%12.1%12.5%4.8%
Nov 202523.9%14.4%18.5%14.2%12.3%10.3%6.4%
Dec 202523.1%16.7%17.2%13.5%14%9.9%5.6%
Jan 202622.1%19.3%16.2%15.3%13.8%8%5.3%
Feb 202625.4%15.1%19.6%14.7%13.2%7.5%4.5%
Mar 202623%16.1%17.8%15.8%13.6%9.3%4.4%
Apr 202628.1%14%16.1%17.1%12.2%8.3%4.2%
May 202626.7%13.3%18.1%16.2%11.6%9.7%4.5%
Jun 202622.6%10.2%11.1%12.3%34.5%5.9%3.4%
Jul 202628.3%15.9%18.1%15.6%11.4%6.4%4.3%
Aug 202625%16.9%16.4%13.6%9.8%14.6%3.8%
Sep 202624.4%21.2%15.9%13.9%10.7%10.1%3.9%

How has the Ceres Organics and Nutella comparison changed over the last 12 months?

3 findings
  • Nutella was ahead of Ceres Organics in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ceres Organics’ share of searches among spread brands in New Zealand held steady at 13.9%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
  • Across the 12 months ending September 2026, Nutella’s share of searches among spread brands in New Zealand held steady at 24.4%, and its estimated monthly branded searches moved from 5.1K to 6.3K.

How did search popularity change for New Zealand spread brands in September 2026?

2 changes

  1. In September 2026, Nutella lost share of searches among spread brands in New Zealand, from 25% to 24.4%.

  2. In September 2026, Ceres Organics rose from 5th to 4th among spread brands in New Zealand.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Ceres Organics’ and Nutella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ceres Organics

2 branded search terms

  • ceres organics
  • ceresorganics

Nutella

14 branded search terms

  • b ready nutella
  • homemade nutella
  • nutella
  • nutella 750g
  • nutella and go
  • nutella biscuits
  • nutella bucket
  • nutella cocoa
  • nutella countdown
  • nutella hazelnut spread
  • nutella peanut
  • nutella peanut butter
  • nutella spread
  • vegan nutella

How the Brand Demand Index is measured

Other head-to-heads among spread brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free