Brandwave

Breakfast cereal brands in New Zealand:Which brands are most popular in search?

In August 2026, Weet-Bix was the most searched among breakfast cereal brands in New Zealand, with an estimated 10.6K branded searches and 50.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Weet-Bix50.7%
  2. Kellogg's15%
  3. Uncle Tobys12.9%
  4. Hubbard's12.5%
  5. Harraways8.9%

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Share of SearchLeaderboard

Compare the breakfast cereal brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among breakfast cereal brands in New Zealand, by month

Share of Search by month for Weet-Bix, Kellogg's, Uncle Tobys, Hubbard's, Harraways. The figures are in the table below the chart.

View monthly share of search table
MonthWeet-BixKellogg'sUncle TobysHubbard'sHarraways
Oct 202551.8%19.4%9.9%11.1%7.9%
Nov 202555%17.2%8.5%12.1%7.1%
Dec 202549.4%19.7%8.5%13.1%9.3%
Jan 202651.9%18%8.8%12%9.3%
Feb 202653.2%18.4%8.9%11.4%8.1%
Mar 202653.4%16.8%9.3%11.4%9.2%
Apr 202651.4%15.5%9.9%12.6%10.7%
May 202649.8%18.3%11.5%10.1%10.4%
Jun 202648.9%15.3%13.4%12%10.4%
Jul 202646.7%16.1%14.2%13.4%9.5%
Aug 202650.7%15%12.9%12.5%8.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Weet-Bix

    50.7%

    held 1st · 10.6K estimated branded searches · +18.8% vs prior month · +4 points

  2. 2.Kellogg's

    15%

    held 2nd · 3.1K estimated branded searches · +2% vs prior month · -1.1 points

  3. 3.Uncle Tobys

    12.9%

    held 3rd · 2.7K estimated branded searches · -1.1% vs prior month · -1.4 points

  4. 4.Hubbard's

    12.5%

    held 4th · 2.6K estimated branded searches · +2% vs prior month · -0.9 points

  5. 5.Harraways

    8.9%

    held 5th · 1.9K estimated branded searches · +2.8% vs prior month · -0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among breakfast cereal brands in New Zealand?

In August 2026, Weet-Bix was the most searched among breakfast cereal brands in New Zealand, with an estimated 10.6K branded searches and 50.7% estimated Share of Search within this set. Kellogg's is in 2nd place, 35.7 percentage points behind at 15% Share of Search.

New Zealand breakfast cereal brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Weet-Bix51.8% → 50.7%55%Nov 202546.7%Jul 20261st
Kellogg's19.4% → 15%19.7%Dec 202515%Aug 20262nd
Uncle Tobys9.9% → 12.9%14.2%Jul 20268.5%Dec 20254th → 3rd
Hubbard's11.1% → 12.5%13.4%Jul 202610.1%May 20263rd → 4th
Harraways7.9% → 8.9%10.7%Apr 20267.1%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Weet-Bix’s estimated Share of Search among breakfast cereal brands in New Zealand decreased from 51.8% to 50.7%.
  • Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among breakfast cereal brands in New Zealand decreased from 19.4% to 15%.
  • Across the 11 months ending August 2026, Uncle Tobys’ estimated Share of Search among breakfast cereal brands in New Zealand increased from 9.9% to 12.9%.
  • Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among breakfast cereal brands in New Zealand increased from 11.1% to 12.5%.
  • Across the 11 months ending August 2026, Harraways’ estimated Share of Search among breakfast cereal brands in New Zealand increased from 7.9% to 8.9%.
  • Across the 11 months ending August 2026, Weet-Bix’s estimated Share of Search among breakfast cereal brands in New Zealand peaked at 55% in November 2025 and was lowest at 46.7% in July 2026.
  • Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among breakfast cereal brands in New Zealand peaked at 19.7% in December 2025 and was lowest at 15% in August 2026.
  • Across the 11 months ending August 2026, Uncle Tobys’ estimated Share of Search among breakfast cereal brands in New Zealand peaked at 14.2% in July 2026 and was lowest at 8.5% in December 2025.
  • Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among breakfast cereal brands in New Zealand peaked at 13.4% in July 2026 and was lowest at 10.1% in May 2026.
  • Across the 11 months ending August 2026, Harraways’ estimated Share of Search among breakfast cereal brands in New Zealand peaked at 10.7% in April 2026 and was lowest at 7.1% in November 2025.
  • Across the 11 months ending August 2026, Uncle Tobys rose from 4th to 3rd among breakfast cereal brands in New Zealand.
  • Across the 11 months ending August 2026, Hubbard's fell from 3rd to 4th among breakfast cereal brands in New Zealand.

How did search popularity change for New Zealand breakfast cereal brands in August 2026?

  1. In August 2026, Weet-Bix gained estimated Share of Search among breakfast cereal brands in New Zealand, from 46.7% to 50.7%.

  2. In August 2026, Uncle Tobys lost estimated Share of Search among breakfast cereal brands in New Zealand, from 14.2% to 12.9%.

  3. In August 2026, Kellogg's lost estimated Share of Search among breakfast cereal brands in New Zealand, from 16.1% to 15%.

  4. In August 2026, Hubbard's lost estimated Share of Search among breakfast cereal brands in New Zealand, from 13.4% to 12.5%.

  5. In August 2026, Harraways lost estimated Share of Search among breakfast cereal brands in New Zealand, from 9.5% to 8.9%.

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