Harraways vs Kellogg's:Which is more popular by branded search in New Zealand?
In August 2026, Kellogg's had more branded searches than Harraways among breakfast cereal brands in New Zealand. Kellogg's was estimated to have 3.1K branded searches compared to Harraways’ 1.9K, and held a 15% Share of Search versus Harraways’ 8.9%.
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Which is more popular in search, Harraways or Kellogg's?
Compare the breakfast cereal brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kellogg's, Harraways. The figures are in the table below the chart.
View monthly share of search table
| Month | Weet-Bix | Kellogg's | Uncle Tobys | Hubbard's | Harraways |
|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 19.4% | 9.9% | 11.1% | 7.9% |
| Nov 2025 | 55% | 17.2% | 8.5% | 12.1% | 7.1% |
| Dec 2025 | 49.4% | 19.7% | 8.5% | 13.1% | 9.3% |
| Jan 2026 | 51.9% | 18% | 8.8% | 12% | 9.3% |
| Feb 2026 | 53.2% | 18.4% | 8.9% | 11.4% | 8.1% |
| Mar 2026 | 53.4% | 16.8% | 9.3% | 11.4% | 9.2% |
| Apr 2026 | 51.4% | 15.5% | 9.9% | 12.6% | 10.7% |
| May 2026 | 49.8% | 18.3% | 11.5% | 10.1% | 10.4% |
| Jun 2026 | 48.9% | 15.3% | 13.4% | 12% | 10.4% |
| Jul 2026 | 46.7% | 16.1% | 14.2% | 13.4% | 9.5% |
| Aug 2026 | 50.7% | 15% | 12.9% | 12.5% | 8.9% |
| Sep 2026 | — | — | — | — | — |
How has the Harraways and Kellogg's comparison changed over the last 12 months?
3 findings
- Kellogg's was ahead of Harraways in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harraways’ estimated Share of Search among breakfast cereal brands in New Zealand moved from 7.9% to 8.9%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
- Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among breakfast cereal brands in New Zealand moved from 19.4% to 15%, and its estimated monthly branded searches held steady at 3.1K.
How did search popularity change for New Zealand breakfast cereal brands in August 2026?
2 changes
In August 2026, Kellogg's lost estimated Share of Search among breakfast cereal brands in New Zealand, from 16.1% to 15%.
In August 2026, Harraways lost estimated Share of Search among breakfast cereal brands in New Zealand, from 9.5% to 8.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Harraways’ and Kellogg's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harraways
11 branded search terms
- harraways
- harraways co nz
- harraways nz
- harraways oats
- harraways organic oats
- harraways organic rolled oats
- harraways porridge
- harraways rolled oats
- harraways scotch oats
- harraways steel cut oats
- harraways wholegrain oats
Kellogg's
23 branded search terms
- kellogg's
- kellogg's cereal
- kelloggs
- kelloggs all bran
- kelloggs all bran cereal
- kelloggs cereal
- kelloggs coco pops
- kelloggs cornflakes
- kelloggs crunchy nut
- kelloggs froot loops
- kelloggs frosties
- kelloggs just right
- kelloggs k
- kelloggs muesli
- kelloggs near me
- kelloggs new zealand
- kelloggs nutri grain
- kelloggs nz
- kelloggs oats
- kelloggs rice bubbles
- kelloggs special k
- kelloggs sultana bran
- special kelloggs cereal
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.