Uncle Tobys vs Weet-Bix:Which is more popular by branded search in New Zealand?

Name: Uncle Tobys vs Weet-Bix: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Weet-Bix had more branded searches than Uncle Tobys among breakfast cereal brands in New Zealand. Weet-Bix was estimated to have 10.6K branded searches compared to Uncle Tobys’ 2.7K, and held a 50.7% Share of Search versus Uncle Tobys’ 12.9%.

Share of Search among breakfast cereal brands in New Zealand in August 2026Which is more popular in search, Uncle Tobys or Weet-Bix?

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Which is more popular in search, Uncle Tobys or Weet-Bix?

Compare the breakfast cereal brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Uncle Tobys and Weet-Bix among breakfast cereal brands in New Zealand, by month

Month	Weet-Bix	Kellogg's	Uncle Tobys	Hubbard's	Harraways
Oct 2025	51.8%	19.4%	9.9%	11.1%	7.9%
Nov 2025	55%	17.2%	8.5%	12.1%	7.1%
Dec 2025	49.4%	19.7%	8.5%	13.1%	9.3%
Jan 2026	51.9%	18%	8.8%	12%	9.3%
Feb 2026	53.2%	18.4%	8.9%	11.4%	8.1%
Mar 2026	53.4%	16.8%	9.3%	11.4%	9.2%
Apr 2026	51.4%	15.5%	9.9%	12.6%	10.7%
May 2026	49.8%	18.3%	11.5%	10.1%	10.4%
Jun 2026	48.9%	15.3%	13.4%	12%	10.4%
Jul 2026	46.7%	16.1%	14.2%	13.4%	9.5%
Aug 2026	50.7%	15%	12.9%	12.5%	8.9%
Sep 2026	—	—	—	—	—

How has the Uncle Tobys and Weet-Bix comparison changed over the last 12 months?

3 findings

Weet-Bix was ahead of Uncle Tobys in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Uncle Tobys’ estimated Share of Search among breakfast cereal brands in New Zealand moved from 9.9% to 12.9%, and its estimated monthly branded searches moved from 1.6K to 2.7K.
Across the 11 months ending August 2026, Weet-Bix’s estimated Share of Search among breakfast cereal brands in New Zealand moved from 51.8% to 50.7%, and its estimated monthly branded searches moved from 8.3K to 10.6K.

How did search popularity change for New Zealand breakfast cereal brands in August 2026?

2 changes

In August 2026, Weet-Bix gained estimated Share of Search among breakfast cereal brands in New Zealand, from 46.7% to 50.7%.
In August 2026, Uncle Tobys lost estimated Share of Search among breakfast cereal brands in New Zealand, from 14.2% to 12.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Uncle Tobys’ and Weet-Bix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.