Brandwave

How popular isKellogg's in search?

In August 2026, there were an estimated 3.1K branded searches for Kellogg's in New Zealand which held steady over the last 11 months. Kellogg's holds 15% estimated Share of Search among New Zealand breakfast cereal brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Weet-Bix50.7%
  2. Kellogg's15%
  3. Uncle Tobys12.9%
  4. Hubbard's12.5%
  5. Harraways8.9%
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Which breakfast cereal brands compete with Kellogg's?

Kellogg's against breakfast cereal brands in New Zealand, by month

Share of Search by month for Weet-Bix, Kellogg's, Uncle Tobys, Hubbard's, Harraways. The figures are in the table below the chart.

View monthly share of search table
MonthWeet-BixKellogg'sUncle TobysHubbard'sHarraways
Oct 202551.8%19.4%9.9%11.1%7.9%
Nov 202555%17.2%8.5%12.1%7.1%
Dec 202549.4%19.7%8.5%13.1%9.3%
Jan 202651.9%18%8.8%12%9.3%
Feb 202653.2%18.4%8.9%11.4%8.1%
Mar 202653.4%16.8%9.3%11.4%9.2%
Apr 202651.4%15.5%9.9%12.6%10.7%
May 202649.8%18.3%11.5%10.1%10.4%
Jun 202648.9%15.3%13.4%12%10.4%
Jul 202646.7%16.1%14.2%13.4%9.5%
Aug 202650.7%15%12.9%12.5%8.9%
Sep 2026—————

  1. 1.Weet-Bix

    50.7%

    held 1st · 10.6K estimated branded searches · +18.8% vs prior month · +4 points

  2. 2.Kellogg's

    15%

    held 2nd · 3.1K estimated branded searches · +2% vs prior month · -1.1 points

  3. 3.Uncle Tobys

    12.9%

    held 3rd · 2.7K estimated branded searches · -1.1% vs prior month · -1.4 points

  4. 4.Hubbard's

    12.5%

    held 4th · 2.6K estimated branded searches · +2% vs prior month · -0.9 points

  5. 5.Harraways

    8.9%

    held 5th · 1.9K estimated branded searches · +2.8% vs prior month · -0.6 points

Compare search popularity between Kellogg's and its closest rivals

How has branded search demand for Kellogg's changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kellogg's in New Zealand held steady at 3.1K.
  • Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among breakfast cereal brands in New Zealand decreased from 19.4% to 15%.
  • Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among breakfast cereal brands in New Zealand peaked at 19.7% in December 2025 and was lowest at 15% in August 2026.

How did search popularity change for New Zealand breakfast cereal brands in August 2026?

  1. In August 2026, Weet-Bix gained estimated Share of Search among breakfast cereal brands in New Zealand, from 46.7% to 50.7%.

  2. In August 2026, Uncle Tobys lost estimated Share of Search among breakfast cereal brands in New Zealand, from 14.2% to 12.9%.

  3. In August 2026, Kellogg's lost estimated Share of Search among breakfast cereal brands in New Zealand, from 16.1% to 15%.

  4. In August 2026, Hubbard's lost estimated Share of Search among breakfast cereal brands in New Zealand, from 13.4% to 12.5%.

  5. In August 2026, Harraways lost estimated Share of Search among breakfast cereal brands in New Zealand, from 9.5% to 8.9%.

How is Kellogg's measured?

Brandwave collects information about searches that people make online using Kellogg's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • kellogg's
  • kellogg's cereal
  • kelloggs
  • kelloggs all bran
  • kelloggs all bran cereal
  • kelloggs cereal
  • kelloggs coco pops
  • kelloggs cornflakes
  • kelloggs crunchy nut
  • kelloggs froot loops
  • kelloggs frosties
  • kelloggs just right
  • kelloggs k
  • kelloggs muesli
  • kelloggs near me
  • kelloggs new zealand
  • kelloggs nutri grain
  • kelloggs nz
  • kelloggs oats
  • kelloggs rice bubbles
  • kelloggs special k
  • kelloggs sultana bran
  • special kelloggs cereal

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How the Brand Demand Index is measured

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