Hubbard's vs Uncle Tobys:Which is more popular by branded search in New Zealand?
In August 2026, Hubbard's and Uncle Tobys were level on Share of Search among breakfast cereal brands in New Zealand, with an estimated 2.6K versus 2.7K branded searches, at 12.5% and 12.9% estimated Share of Search.
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Which is more popular in search, Hubbard's or Uncle Tobys?
Compare the breakfast cereal brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Uncle Tobys, Hubbard's. The figures are in the table below the chart.
View monthly share of search table
| Month | Weet-Bix | Kellogg's | Uncle Tobys | Hubbard's | Harraways |
|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 19.4% | 9.9% | 11.1% | 7.9% |
| Nov 2025 | 55% | 17.2% | 8.5% | 12.1% | 7.1% |
| Dec 2025 | 49.4% | 19.7% | 8.5% | 13.1% | 9.3% |
| Jan 2026 | 51.9% | 18% | 8.8% | 12% | 9.3% |
| Feb 2026 | 53.2% | 18.4% | 8.9% | 11.4% | 8.1% |
| Mar 2026 | 53.4% | 16.8% | 9.3% | 11.4% | 9.2% |
| Apr 2026 | 51.4% | 15.5% | 9.9% | 12.6% | 10.7% |
| May 2026 | 49.8% | 18.3% | 11.5% | 10.1% | 10.4% |
| Jun 2026 | 48.9% | 15.3% | 13.4% | 12% | 10.4% |
| Jul 2026 | 46.7% | 16.1% | 14.2% | 13.4% | 9.5% |
| Aug 2026 | 50.7% | 15% | 12.9% | 12.5% | 8.9% |
| Sep 2026 | — | — | — | — | — |
How has the Hubbard's and Uncle Tobys comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Uncle Tobys took it in May 2026.
- Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among breakfast cereal brands in New Zealand moved from 11.1% to 12.5%, and its estimated monthly branded searches moved from 1.8K to 2.6K.
- Across the 11 months ending August 2026, Uncle Tobys’ estimated Share of Search among breakfast cereal brands in New Zealand moved from 9.9% to 12.9%, and its estimated monthly branded searches moved from 1.6K to 2.7K.
How did search popularity change for New Zealand breakfast cereal brands in August 2026?
2 changes
In August 2026, Uncle Tobys lost estimated Share of Search among breakfast cereal brands in New Zealand, from 14.2% to 12.9%.
In August 2026, Hubbard's lost estimated Share of Search among breakfast cereal brands in New Zealand, from 13.4% to 12.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Hubbard's’ and Uncle Tobys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hubbard's
9 branded search terms
- hubbard's
- hubbards
- hubbards cereal
- hubbards co nz
- hubbards muesli
- hubbards near me
- hubbards new zealand
- hubbards nz
- hubbards oats
Uncle Tobys
17 branded search terms
- cheerios uncle tobys
- le snak uncle tobys
- nestle co nz
- quick oats uncle tobys
- rolled oats uncle tobys
- uncle tobys
- uncle tobys cereal
- uncle tobys muesli
- uncle tobys nz
- uncle tobys oats
- uncle tobys oats sachets
- uncle tobys porridge
- uncle tobys porridge sachets
- uncle tobys roll ups
- uncle tobys shredded wheat
- uncletobys
- uncletobys oats
Put your own brand in this comparison
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