How popular isHubbard's in search?
In August 2026, there were an estimated 2.6K branded searches for Hubbard's in New Zealand which is up 46.6% over the last 11 months. Hubbard's holds 12.5% estimated Share of Search among New Zealand breakfast cereal brands and is ranked 4th of 5 competitors for search popularity.
- Weet-Bix50.7%
Kellogg's15%
Uncle Tobys12.9%Hubbard's12.5%
Harraways8.9%
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Which breakfast cereal brands compete with Hubbard's?
Share of Search by month for Weet-Bix, Kellogg's, Uncle Tobys, Hubbard's, Harraways. The figures are in the table below the chart.
View monthly share of search table
| Month | Weet-Bix | Kellogg's | Uncle Tobys | Hubbard's | Harraways |
|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 19.4% | 9.9% | 11.1% | 7.9% |
| Nov 2025 | 55% | 17.2% | 8.5% | 12.1% | 7.1% |
| Dec 2025 | 49.4% | 19.7% | 8.5% | 13.1% | 9.3% |
| Jan 2026 | 51.9% | 18% | 8.8% | 12% | 9.3% |
| Feb 2026 | 53.2% | 18.4% | 8.9% | 11.4% | 8.1% |
| Mar 2026 | 53.4% | 16.8% | 9.3% | 11.4% | 9.2% |
| Apr 2026 | 51.4% | 15.5% | 9.9% | 12.6% | 10.7% |
| May 2026 | 49.8% | 18.3% | 11.5% | 10.1% | 10.4% |
| Jun 2026 | 48.9% | 15.3% | 13.4% | 12% | 10.4% |
| Jul 2026 | 46.7% | 16.1% | 14.2% | 13.4% | 9.5% |
| Aug 2026 | 50.7% | 15% | 12.9% | 12.5% | 8.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.7% | 10.6K | +18.8% | +4 points | |
| 2, held 2nd | 15% | 3.1K | +2% | -1.1 points | |
| 3, held 3rd | 12.9% | 2.7K | -1.1% | -1.4 points | |
| 4, held 4th | 12.5% | 2.6K | +2% | -0.9 points | |
| 5, held 5th | 8.9% | 1.9K | +2.8% | -0.6 points |
1.Weet-Bix
50.7%
held 1st · 10.6K estimated branded searches · +18.8% vs prior month · +4 points
15%
held 2nd · 3.1K estimated branded searches · +2% vs prior month · -1.1 points
12.9%
held 3rd · 2.7K estimated branded searches · -1.1% vs prior month · -1.4 points
12.5%
held 4th · 2.6K estimated branded searches · +2% vs prior month · -0.9 points
8.9%
held 5th · 1.9K estimated branded searches · +2.8% vs prior month · -0.6 points
Compare search popularity between Hubbard's and its closest rivals
How has branded search demand for Hubbard's changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hubbard's in New Zealand rose from 1.8K to 2.6K.
- Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among breakfast cereal brands in New Zealand increased from 11.1% to 12.5%.
- Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among breakfast cereal brands in New Zealand peaked at 13.4% in July 2026 and was lowest at 10.1% in May 2026.
- Across the 11 months ending August 2026, Hubbard's fell from 3rd to 4th among breakfast cereal brands in New Zealand.
How did search popularity change for New Zealand breakfast cereal brands in August 2026?
5 changes
In August 2026, Weet-Bix gained estimated Share of Search among breakfast cereal brands in New Zealand, from 46.7% to 50.7%.
In August 2026, Uncle Tobys lost estimated Share of Search among breakfast cereal brands in New Zealand, from 14.2% to 12.9%.
In August 2026, Kellogg's lost estimated Share of Search among breakfast cereal brands in New Zealand, from 16.1% to 15%.
In August 2026, Hubbard's lost estimated Share of Search among breakfast cereal brands in New Zealand, from 13.4% to 12.5%.
In August 2026, Harraways lost estimated Share of Search among breakfast cereal brands in New Zealand, from 9.5% to 8.9%.
How is Hubbard's measured?
Brandwave collects information about searches that people make online using Hubbard's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- hubbard's
- hubbards
- hubbards cereal
- hubbards co nz
- hubbards muesli
- hubbards near me
- hubbards new zealand
- hubbards nz
- hubbards oats
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Is Hubbard's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.