Brandwave

Herb and spice brands in New Zealand:Which brands are most popular in search?

In August 2026, McCormick was the most searched among herb and spice brands in New Zealand, with an estimated 1.7K branded searches and 47.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. McCormick47.6%
  2. Old El Paso34.8%
  3. Hansells12%
  4. Fresh As3.3%
  5. Gregg's2.2%

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Share of SearchLeaderboard

Compare the herb, spice and seasoning brands New Zealand cooks use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among herb and spice brands in New Zealand, by month

Share of Search by month for McCormick, Old El Paso, Hansells, Fresh As, Gregg's. The figures are in the table below the chart.

View monthly share of search table
MonthMcCormickOld El PasoHansellsFresh AsGregg's
Oct 20256.8%60.8%27%3.4%2%
Nov 20257.5%58.2%27.4%4.1%2.7%
Dec 20259.4%50%31.2%5.8%3.6%
Jan 20269.6%54.5%29.8%3.4%2.8%
Feb 202627.2%47%18.8%3%4%
Mar 202615.5%51.9%23.8%2.9%5.8%
Apr 202611.8%58.6%23.1%3.2%3.2%
May 202649.7%36.6%9.8%2.2%1.7%
Jun 202648.8%33.6%13.8%2.3%1.4%
Jul 202652.4%32.6%10.2%2.4%2.4%
Aug 202647.6%34.8%12%3.3%2.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.McCormick

    47.6%

    held 1st · 1.7K estimated branded searches · -22.3% vs prior month · -4.7 points

  2. 2.Old El Paso

    34.8%

    held 2nd · 1.3K estimated branded searches · -8.8% vs prior month · +2.2 points

  3. 3.Hansells

    12%

    held 3rd · 430 estimated branded searches · 0% vs prior month · +1.7 points

  4. 4.Fresh As

    3.3%

    held 4th · 120 estimated branded searches · +20% vs prior month · +1 points

  5. 5.Gregg's

    2.2%

    held 5th · 80 estimated branded searches · -20% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among herb and spice brands in New Zealand?

In August 2026, McCormick was the most searched among herb and spice brands in New Zealand, with an estimated 1.7K branded searches and 47.6% estimated Share of Search within this set. Old El Paso is in 2nd place, 12.8 percentage points behind at 34.8% Share of Search.

New Zealand herb and spice brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
McCormick6.8% → 47.6%52.4%Jul 20266.8%Oct 20253rd → 1st
Old El Paso60.8% → 34.8%60.8%Oct 202532.6%Jul 20261st → 2nd
Hansells27% → 12%31.2%Dec 20259.8%May 20262nd → 3rd
Fresh As3.4% → 3.3%5.8%Dec 20252.2%May 20264th
Gregg's2% → 2.2%5.8%Mar 20261.4%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, McCormick’s estimated Share of Search among herb and spice brands in New Zealand increased from 6.8% to 47.6%.
  • Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among herb and spice brands in New Zealand decreased from 60.8% to 34.8%.
  • Across the 11 months ending August 2026, Hansells’ estimated Share of Search among herb and spice brands in New Zealand decreased from 27% to 12%.
  • Across the 11 months ending August 2026, McCormick’s estimated Share of Search among herb and spice brands in New Zealand peaked at 52.4% in July 2026 and was lowest at 6.8% in October 2025.
  • Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among herb and spice brands in New Zealand peaked at 60.8% in October 2025 and was lowest at 32.6% in July 2026.
  • Across the 11 months ending August 2026, Hansells’ estimated Share of Search among herb and spice brands in New Zealand peaked at 31.2% in December 2025 and was lowest at 9.8% in May 2026.
  • Across the 11 months ending August 2026, Fresh As’ estimated Share of Search among herb and spice brands in New Zealand peaked at 5.8% in December 2025 and was lowest at 2.2% in May 2026.
  • Across the 11 months ending August 2026, Gregg's’ estimated Share of Search among herb and spice brands in New Zealand peaked at 5.8% in March 2026 and was lowest at 1.4% in June 2026.
  • Across the 11 months ending August 2026, McCormick rose from 3rd to 1st among herb and spice brands in New Zealand.
  • Across the 11 months ending August 2026, Old El Paso fell from 1st to 2nd among herb and spice brands in New Zealand.
  • Across the 11 months ending August 2026, Hansells fell from 2nd to 3rd among herb and spice brands in New Zealand.
  • Across the 11 months ending August 2026, Fresh As and Gregg's held steady: their estimated Share of Search among herb and spice brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand herb and spice brands in August 2026?

  1. In August 2026, Old El Paso gained estimated Share of Search among herb and spice brands in New Zealand, from 32.6% to 34.8%.

  2. In August 2026, Hansells gained estimated Share of Search among herb and spice brands in New Zealand, from 10.2% to 12%.

  3. In August 2026, Fresh As gained estimated Share of Search among herb and spice brands in New Zealand, from 2.4% to 3.3%.

  4. In August 2026, McCormick lost estimated Share of Search among herb and spice brands in New Zealand, from 52.4% to 47.6%.

  5. Estimated monthly branded searches for Gregg's in New Zealand rose 166.7% over 11 measured months, from 30 to 80 in August 2026.

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