Masterfoods vs Old El Paso:Which is more popular?
In September 2026, Old El Paso had more branded searches than Masterfoods among herb and spice brands in New Zealand. Old El Paso had about 670 branded searches, while Masterfoods had 280. Old El Paso made up 9.7% of all herb and spice brand searches we track, and Masterfoods accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about herb and spice brands, Masterfoods appeared in two of the five answers and Old El Paso in none.
Who do people search for more?
Old El Paso, about 2 searches for every 1 for Masterfoods
Who does AI mention more?
Masterfoods, mentioned in 2 of 5 answers, Old El Paso in 0
Who does AI recommend more?
Masterfoods, the only one of the two named
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Top herb and spice brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Masterfoods was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Old El Paso did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mrs Rogers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ceres Organics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gregg's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fresh As2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Masterfoods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Old El Paso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hansells0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McCormick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about herb and spice brands
5 answers
Asked ChatGPT
“Which herb and spice brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best herb and spice brands in New Zealand?”
Asked ChatGPT
“What's the best herb and spice brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“herb and spice brands”
Searched Google, AI Overview
“spice brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Masterfoods or Old El Paso more popular in search?
This chart shows how often people search Google for Masterfoods and Old El Paso by name. Each line represents a brand's share of searches for all eight herb and spice brands we track, month by month, from searches in New Zealand.
Share of searches by month for Old El Paso, Masterfoods. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ceres Organics | Gregg's | Fresh As | Old El Paso | Mrs Rogers | Hansells | Masterfoods | McCormick |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 12.3% | 14.5% | 9.2% | 4.4% | 6.5% | 4.7% | 0.98% |
| Nov 2025 | 48.9% | 8.8% | 15% | 9.3% | 5.9% | 6.7% | 3.9% | 1.5% |
| Dec 2025 | 43.7% | 14% | 13.3% | 8.2% | 6% | 7.8% | 5.3% | 1.6% |
| Jan 2026 | 42.1% | 15.2% | 12.9% | 8.7% | 7% | 7.7% | 4.8% | 1.6% |
| Feb 2026 | 47.4% | 13.1% | 9.8% | 7.7% | 5.1% | 6.2% | 4.4% | 6.4% |
| Mar 2026 | 47.8% | 18.9% | 8% | 7.4% | 5.2% | 6.5% | 3.9% | 2.4% |
| Apr 2026 | 52.6% | 13.7% | 7.2% | 8% | 5.8% | 6.3% | 4.5% | 1.9% |
| May 2026 | 51.6% | 11.2% | 8.6% | 9.5% | 6% | 5% | 4.2% | 4% |
| Jun 2026 | 49.7% | 9% | 8.3% | 9% | 8.4% | 8.1% | 3.9% | 3.7% |
| Jul 2026 | 45.6% | 12.4% | 9.2% | 8.6% | 8% | 5.4% | 4.3% | 6.5% |
| Aug 2026 | 48.5% | 12.9% | 8.1% | 8.7% | 6.7% | 5.8% | 4.3% | 5% |
| Sep 2026 | 52.2% | 11.3% | 10.6% | 9.7% | 6% | 5.1% | 4.1% | 1% |
How has the Masterfoods and Old El Paso comparison changed over the last 12 months?
3 findings
- Old El Paso was ahead of Masterfoods in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Masterfoods’ share of searches among herb and spice brands in New Zealand moved from 4.7% to 4.1%, and its estimated monthly branded searches moved from 290 to 280.
- Across the 12 months ending September 2026, Old El Paso’s share of searches among herb and spice brands in New Zealand moved from 9.2% to 9.7%, and its estimated monthly branded searches moved from 560 to 670.
How did search popularity change for New Zealand herb and spice brands in September 2026?
3 changes
In September 2026, Fresh As overtook Old El Paso to rank 3rd among herb and spice brands in New Zealand, with 10.6% of the searches.
In September 2026, Old El Paso gained share of searches among herb and spice brands in New Zealand, from 8.7% to 9.7%.
In September 2026, Masterfoods rose from 8th to 7th among herb and spice brands in New Zealand.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Masterfoods’ and Old El Paso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Masterfoods
4 branded search terms
- chicken salt masterfoods
- masterfoods
- masterfoods mustard
- masterfoods spices
Old El Paso
7 branded search terms
- old el paso refried
- old el paso salsa
- old el paso seasoning
- old el paso spice
- old el paso taco
- old el paso tortilla
- oldelpaso
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