Brandwave

How popular isMasterfoods in search?

In August 2026, there were an estimated 600 branded searches for Masterfoods in New Zealand which is up 15.4% over the last 11 months. Masterfoods holds 3.2% estimated Share of Search among New Zealand sauce and condiment brands and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Wattie's29.7%
  2. Kewpie23.5%
  3. Barker's of Geraldine18%
  4. Heinz13.6%
  5. Kikkoman11.9%
  6. Masterfoods3.2%
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Which sauce and condiment brands compete with Masterfoods?

Masterfoods against sauce and condiment brands in New Zealand, by month

Share of Search by month for Wattie's, Kewpie, Barker's of Geraldine, Heinz, Kikkoman, Masterfoods. The figures are in the table below the chart.

View monthly share of search table
MonthWattie'sKewpieBarker's of GeraldineHeinzKikkomanMasterfoods
Oct 202521.3%24.8%28.3%15.4%6.7%3.5%
Nov 202519.3%24.7%33.5%13.5%6%3%
Dec 202516.9%19.9%40.7%13.3%5.4%3.9%
Jan 202620%24.8%27.9%15.4%8.2%3.7%
Feb 202619.7%26.7%24.1%16.4%9.7%3.4%
Mar 202658.3%11.7%10.6%13.1%4.6%1.6%
Apr 202623.9%27.3%20%13.6%11.9%3.3%
May 202631.6%21.4%16.2%11.7%16.7%2.5%
Jun 202616.7%25.8%16.4%15.9%22.3%3.1%
Jul 202620.5%27.9%18%15.3%14.6%3.7%
Aug 202629.7%23.5%18%13.6%11.9%3.2%
Sep 2026——————

  1. 1.Wattie's

    29.7%

    moved from 2nd to 1st · 5.6K estimated branded searches · +72.1% vs prior month · +9.3 points

  2. 2.Kewpie

    23.5%

    moved from 1st to 2nd · 4.4K estimated branded searches · 0% vs prior month · -4.3 points

  3. 3.Barker's of Geraldine

    18%

    held 3rd · 3.4K estimated branded searches · +18.5% vs prior month · 0 points

  4. 4.Heinz

    13.6%

    held 4th · 2.6K estimated branded searches · +5.3% vs prior month · -1.7 points

  5. 5.Kikkoman

    11.9%

    held 5th · 2.3K estimated branded searches · -3.4% vs prior month · -2.7 points

  6. 6.Masterfoods

    3.2%

    held 6th · 600 estimated branded searches · +1.7% vs prior month · -0.5 points

Compare search popularity between Masterfoods and its closest rivals

How has branded search demand for Masterfoods changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Masterfoods in New Zealand rose from 520 to 600.
  • Across the 11 months ending August 2026, Masterfoods’ estimated Share of Search among sauce and condiment brands in New Zealand peaked at 3.9% in December 2025 and was lowest at 1.6% in March 2026.

How did search popularity change for New Zealand sauce and condiment brands in August 2026?

  1. In August 2026, Wattie's overtook Kewpie to take the highest estimated Share of Search among sauce and condiment brands in New Zealand, at 29.7%.

  2. In August 2026, Kewpie lost estimated Share of Search among sauce and condiment brands in New Zealand, from 27.9% to 23.5%.

  3. In August 2026, Kikkoman lost estimated Share of Search among sauce and condiment brands in New Zealand, from 14.6% to 11.9%.

  4. In August 2026, Heinz lost estimated Share of Search among sauce and condiment brands in New Zealand, from 15.3% to 13.6%.

  5. In August 2026, Masterfoods lost estimated Share of Search among sauce and condiment brands in New Zealand, from 3.7% to 3.2%.

  6. Barker's of Geraldine’s estimated Share of Search among sauce and condiment brands in New Zealand has gained ground for 3 months in a row, from 16.2% to 18% in August 2026.

How is Masterfoods measured?

Brandwave collects information about searches that people make online using Masterfoods’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • chicken salt masterfoods
  • masterfoods
  • masterfoods barbecue sauce
  • masterfoods com au
  • masterfoods honey soy garlic
  • masterfoods hot english mustard
  • masterfoods mayo
  • masterfoods mustard
  • masterfoods near me
  • masterfoods nz
  • masterfoods relish
  • masterfoods sauce
  • masterfoods spices
  • masterfoods tomato sauce

Do you work for Masterfoods? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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