Kewpie vs Masterfoods:Which is more popular by branded search in New Zealand?
In August 2026, Kewpie had more branded searches than Masterfoods among sauce and condiment brands in New Zealand. Kewpie was estimated to have 4.4K branded searches compared to Masterfoods’ 600, and held a 23.5% Share of Search versus Masterfoods’ 3.2%.
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Which is more popular in search, Kewpie or Masterfoods?
Compare the sauce and condiment brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kewpie, Masterfoods. The figures are in the table below the chart.
View monthly share of search table
| Month | Wattie's | Kewpie | Barker's of Geraldine | Heinz | Kikkoman | Masterfoods |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 24.8% | 28.3% | 15.4% | 6.7% | 3.5% |
| Nov 2025 | 19.3% | 24.7% | 33.5% | 13.5% | 6% | 3% |
| Dec 2025 | 16.9% | 19.9% | 40.7% | 13.3% | 5.4% | 3.9% |
| Jan 2026 | 20% | 24.8% | 27.9% | 15.4% | 8.2% | 3.7% |
| Feb 2026 | 19.7% | 26.7% | 24.1% | 16.4% | 9.7% | 3.4% |
| Mar 2026 | 58.3% | 11.7% | 10.6% | 13.1% | 4.6% | 1.6% |
| Apr 2026 | 23.9% | 27.3% | 20% | 13.6% | 11.9% | 3.3% |
| May 2026 | 31.6% | 21.4% | 16.2% | 11.7% | 16.7% | 2.5% |
| Jun 2026 | 16.7% | 25.8% | 16.4% | 15.9% | 22.3% | 3.1% |
| Jul 2026 | 20.5% | 27.9% | 18% | 15.3% | 14.6% | 3.7% |
| Aug 2026 | 29.7% | 23.5% | 18% | 13.6% | 11.9% | 3.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kewpie and Masterfoods comparison changed over the last 12 months?
3 findings
- Kewpie was ahead of Masterfoods in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among sauce and condiment brands in New Zealand moved from 24.8% to 23.5%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 11 months ending August 2026, Masterfoods’ estimated Share of Search among sauce and condiment brands in New Zealand moved from 3.5% to 3.2%, and its estimated monthly branded searches moved from 520 to 600.
How did search popularity change for New Zealand sauce and condiment brands in August 2026?
3 changes
In August 2026, Wattie's overtook Kewpie to take the highest estimated Share of Search among sauce and condiment brands in New Zealand, at 29.7%.
In August 2026, Kewpie lost estimated Share of Search among sauce and condiment brands in New Zealand, from 27.9% to 23.5%.
In August 2026, Masterfoods lost estimated Share of Search among sauce and condiment brands in New Zealand, from 3.7% to 3.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Kewpie’s and Masterfoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kewpie
2 branded search terms
- kewpie mayo
- kewpie sauce
Masterfoods
14 branded search terms
- chicken salt masterfoods
- masterfoods
- masterfoods barbecue sauce
- masterfoods com au
- masterfoods honey soy garlic
- masterfoods hot english mustard
- masterfoods mayo
- masterfoods mustard
- masterfoods near me
- masterfoods nz
- masterfoods relish
- masterfoods sauce
- masterfoods spices
- masterfoods tomato sauce
Put your own brand in this comparison
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