Heinz vs Kewpie:Which is more popular by branded search in New Zealand?
In August 2026, Kewpie had more branded searches than Heinz among sauce and condiment brands in New Zealand. Kewpie was estimated to have 4.4K branded searches compared to Heinz’s 2.6K, and held a 23.5% Share of Search versus Heinz’s 13.6%.
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Which is more popular in search, Heinz or Kewpie?
Compare the sauce and condiment brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kewpie, Heinz. The figures are in the table below the chart.
View monthly share of search table
| Month | Wattie's | Kewpie | Barker's of Geraldine | Heinz | Kikkoman | Masterfoods |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 24.8% | 28.3% | 15.4% | 6.7% | 3.5% |
| Nov 2025 | 19.3% | 24.7% | 33.5% | 13.5% | 6% | 3% |
| Dec 2025 | 16.9% | 19.9% | 40.7% | 13.3% | 5.4% | 3.9% |
| Jan 2026 | 20% | 24.8% | 27.9% | 15.4% | 8.2% | 3.7% |
| Feb 2026 | 19.7% | 26.7% | 24.1% | 16.4% | 9.7% | 3.4% |
| Mar 2026 | 58.3% | 11.7% | 10.6% | 13.1% | 4.6% | 1.6% |
| Apr 2026 | 23.9% | 27.3% | 20% | 13.6% | 11.9% | 3.3% |
| May 2026 | 31.6% | 21.4% | 16.2% | 11.7% | 16.7% | 2.5% |
| Jun 2026 | 16.7% | 25.8% | 16.4% | 15.9% | 22.3% | 3.1% |
| Jul 2026 | 20.5% | 27.9% | 18% | 15.3% | 14.6% | 3.7% |
| Aug 2026 | 29.7% | 23.5% | 18% | 13.6% | 11.9% | 3.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Heinz and Kewpie comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Heinz took it in March 2026, Kewpie took it in April 2026.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among sauce and condiment brands in New Zealand moved from 15.4% to 13.6%, and its estimated monthly branded searches moved from 2.3K to 2.6K.
- Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among sauce and condiment brands in New Zealand moved from 24.8% to 23.5%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
How did search popularity change for New Zealand sauce and condiment brands in August 2026?
3 changes
In August 2026, Wattie's overtook Kewpie to take the highest estimated Share of Search among sauce and condiment brands in New Zealand, at 29.7%.
In August 2026, Kewpie lost estimated Share of Search among sauce and condiment brands in New Zealand, from 27.9% to 23.5%.
In August 2026, Heinz lost estimated Share of Search among sauce and condiment brands in New Zealand, from 15.3% to 13.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Heinz’s and Kewpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heinz
21 branded search terms
- heinz
- heinz aioli
- heinz beans
- heinz bolognese sauce
- heinz burger sauce
- heinz catsup
- heinz chili sauce
- heinz garlic aioli
- heinz mac and cheese
- heinz mayo
- heinz near me
- heinz nz
- heinz online
- heinz pasta sauce
- heinz peri peri mayo
- heinz relish
- heinz salad cream
- heinz sauce
- heinz sweet relish
- heinz tomato sauce
- heinz white vinegar
Kewpie
2 branded search terms
- kewpie mayo
- kewpie sauce
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