Kewpie vs Wattie's:Which is more popular by branded search in New Zealand?
In August 2026, Wattie's had more branded searches than Kewpie among sauce and condiment brands in New Zealand. Wattie's was estimated to have 5.6K branded searches compared to Kewpie’s 4.4K, and held a 29.7% Share of Search versus Kewpie’s 23.5%.
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Which is more popular in search, Kewpie or Wattie's?
Compare the sauce and condiment brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wattie's, Kewpie. The figures are in the table below the chart.
View monthly share of search table
| Month | Wattie's | Kewpie | Barker's of Geraldine | Heinz | Kikkoman | Masterfoods |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 24.8% | 28.3% | 15.4% | 6.7% | 3.5% |
| Nov 2025 | 19.3% | 24.7% | 33.5% | 13.5% | 6% | 3% |
| Dec 2025 | 16.9% | 19.9% | 40.7% | 13.3% | 5.4% | 3.9% |
| Jan 2026 | 20% | 24.8% | 27.9% | 15.4% | 8.2% | 3.7% |
| Feb 2026 | 19.7% | 26.7% | 24.1% | 16.4% | 9.7% | 3.4% |
| Mar 2026 | 58.3% | 11.7% | 10.6% | 13.1% | 4.6% | 1.6% |
| Apr 2026 | 23.9% | 27.3% | 20% | 13.6% | 11.9% | 3.3% |
| May 2026 | 31.6% | 21.4% | 16.2% | 11.7% | 16.7% | 2.5% |
| Jun 2026 | 16.7% | 25.8% | 16.4% | 15.9% | 22.3% | 3.1% |
| Jul 2026 | 20.5% | 27.9% | 18% | 15.3% | 14.6% | 3.7% |
| Aug 2026 | 29.7% | 23.5% | 18% | 13.6% | 11.9% | 3.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kewpie and Wattie's comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Wattie's took it in March 2026, Kewpie took it in April 2026, Wattie's took it in May 2026, Kewpie took it in June 2026, Wattie's took it in August 2026.
- Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among sauce and condiment brands in New Zealand moved from 24.8% to 23.5%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 11 months ending August 2026, Wattie's’ estimated Share of Search among sauce and condiment brands in New Zealand moved from 21.3% to 29.7%, and its estimated monthly branded searches moved from 3.1K to 5.6K.
How did search popularity change for New Zealand sauce and condiment brands in August 2026?
2 changes
In August 2026, Wattie's overtook Kewpie to take the highest estimated Share of Search among sauce and condiment brands in New Zealand, at 29.7%.
In August 2026, Kewpie lost estimated Share of Search among sauce and condiment brands in New Zealand, from 27.9% to 23.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Kewpie’s and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kewpie
2 branded search terms
- kewpie mayo
- kewpie sauce
Wattie's
24 branded search terms
- chilli beans watties
- tomato sauce watties
- wattie's
- watties
- watties bbq sauce
- watties beans
- watties beetroot
- watties big eat
- watties burger sauce
- watties chilli beans
- watties co nz
- watties ketchup
- watties mexican beans
- watties near me
- watties nz
- watties satay sauce
- watties sauce
- watties spaghetti
- watties steak sauce
- watties tomato
- watties tomato paste
- watties tomato puree
- watties tomato sauce
- watties tomato sauce can
Put your own brand in this comparison
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