Brandwave

Sauce and condiment brands in New Zealand:Which brands are most popular in search?

In August 2026, Wattie's was the most searched among sauce and condiment brands in New Zealand, with an estimated 5.6K branded searches and 29.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Wattie's29.7%
  2. Kewpie23.5%
  3. Barker's of Geraldine18%
  4. Heinz13.6%
  5. Kikkoman11.9%
  6. Masterfoods3.2%

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Share of SearchLeaderboard

Compare the sauce and condiment brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sauce and condiment brands in New Zealand, by month

Share of Search by month for Wattie's, Kewpie, Barker's of Geraldine, Heinz, Kikkoman, Masterfoods. The figures are in the table below the chart.

View monthly share of search table
MonthWattie'sKewpieBarker's of GeraldineHeinzKikkomanMasterfoods
Oct 202521.3%24.8%28.3%15.4%6.7%3.5%
Nov 202519.3%24.7%33.5%13.5%6%3%
Dec 202516.9%19.9%40.7%13.3%5.4%3.9%
Jan 202620%24.8%27.9%15.4%8.2%3.7%
Feb 202619.7%26.7%24.1%16.4%9.7%3.4%
Mar 202658.3%11.7%10.6%13.1%4.6%1.6%
Apr 202623.9%27.3%20%13.6%11.9%3.3%
May 202631.6%21.4%16.2%11.7%16.7%2.5%
Jun 202616.7%25.8%16.4%15.9%22.3%3.1%
Jul 202620.5%27.9%18%15.3%14.6%3.7%
Aug 202629.7%23.5%18%13.6%11.9%3.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Wattie's

    29.7%

    moved from 2nd to 1st · 5.6K estimated branded searches · +72.1% vs prior month · +9.3 points

  2. 2.Kewpie

    23.5%

    moved from 1st to 2nd · 4.4K estimated branded searches · 0% vs prior month · -4.3 points

  3. 3.Barker's of Geraldine

    18%

    held 3rd · 3.4K estimated branded searches · +18.5% vs prior month · 0 points

  4. 4.Heinz

    13.6%

    held 4th · 2.6K estimated branded searches · +5.3% vs prior month · -1.7 points

  5. 5.Kikkoman

    11.9%

    held 5th · 2.3K estimated branded searches · -3.4% vs prior month · -2.7 points

  6. 6.Masterfoods

    3.2%

    held 6th · 600 estimated branded searches · +1.7% vs prior month · -0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among sauce and condiment brands in New Zealand?

In August 2026, Wattie's was the most searched among sauce and condiment brands in New Zealand, with an estimated 5.6K branded searches and 29.7% estimated Share of Search within this set. Kewpie is in 2nd place, 6.2 percentage points behind at 23.5% Share of Search.

New Zealand sauce and condiment brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Wattie's21.3% → 29.7%58.3%Mar 202616.7%Jun 20263rd → 1st
Kewpie24.8% → 23.5%27.9%Jul 202611.7%Mar 20262nd
Barker's of Geraldine28.3% → 18%40.7%Dec 202510.6%Mar 20261st → 3rd
Heinz15.4% → 13.6%16.4%Feb 202611.7%May 20264th
Kikkoman6.7% → 11.9%22.3%Jun 20264.6%Mar 20265th
Masterfoods3.5% → 3.2%3.9%Dec 20251.6%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Wattie's’ estimated Share of Search among sauce and condiment brands in New Zealand increased from 21.3% to 29.7%.
  • Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among sauce and condiment brands in New Zealand decreased from 24.8% to 23.5%.
  • Across the 11 months ending August 2026, Barker's of Geraldine’s estimated Share of Search among sauce and condiment brands in New Zealand decreased from 28.3% to 18%.
  • Across the 11 months ending August 2026, Heinz’s estimated Share of Search among sauce and condiment brands in New Zealand decreased from 15.4% to 13.6%.
  • Across the 11 months ending August 2026, Kikkoman’s estimated Share of Search among sauce and condiment brands in New Zealand increased from 6.7% to 11.9%.
  • Across the 11 months ending August 2026, Wattie's’ estimated Share of Search among sauce and condiment brands in New Zealand peaked at 58.3% in March 2026 and was lowest at 16.7% in June 2026.
  • Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among sauce and condiment brands in New Zealand peaked at 27.9% in July 2026 and was lowest at 11.7% in March 2026.
  • Across the 11 months ending August 2026, Barker's of Geraldine’s estimated Share of Search among sauce and condiment brands in New Zealand peaked at 40.7% in December 2025 and was lowest at 10.6% in March 2026.
  • Across the 11 months ending August 2026, Heinz’s estimated Share of Search among sauce and condiment brands in New Zealand peaked at 16.4% in February 2026 and was lowest at 11.7% in May 2026.
  • Across the 11 months ending August 2026, Kikkoman’s estimated Share of Search among sauce and condiment brands in New Zealand peaked at 22.3% in June 2026 and was lowest at 4.6% in March 2026.
  • Across the 11 months ending August 2026, Masterfoods’ estimated Share of Search among sauce and condiment brands in New Zealand peaked at 3.9% in December 2025 and was lowest at 1.6% in March 2026.
  • Across the 11 months ending August 2026, Wattie's rose from 3rd to 1st among sauce and condiment brands in New Zealand.
  • Across the 11 months ending August 2026, Barker's of Geraldine fell from 1st to 3rd among sauce and condiment brands in New Zealand.
  • Across the 11 months ending August 2026, Masterfoods held steady: its estimated Share of Search among sauce and condiment brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand sauce and condiment brands in August 2026?

  1. In August 2026, Wattie's overtook Kewpie to take the highest estimated Share of Search among sauce and condiment brands in New Zealand, at 29.7%.

  2. In August 2026, Kewpie lost estimated Share of Search among sauce and condiment brands in New Zealand, from 27.9% to 23.5%.

  3. In August 2026, Kikkoman lost estimated Share of Search among sauce and condiment brands in New Zealand, from 14.6% to 11.9%.

  4. In August 2026, Heinz lost estimated Share of Search among sauce and condiment brands in New Zealand, from 15.3% to 13.6%.

  5. In August 2026, Masterfoods lost estimated Share of Search among sauce and condiment brands in New Zealand, from 3.7% to 3.2%.

  6. Barker's of Geraldine’s estimated Share of Search among sauce and condiment brands in New Zealand has gained ground for 3 months in a row, from 16.2% to 18% in August 2026.

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