Heinz vs Kaitaia Fire:Which is more popular?

Name: Heinz vs Kaitaia Fire: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Heinz had more branded searches than Kaitaia Fire among sauce and condiment brands in New Zealand. Heinz had about 2,030 branded searches, while Kaitaia Fire had 520. Heinz made up 11.4% of all sauce and condiment brand searches we track, and Kaitaia Fire accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about sauce and condiment brands, Kaitaia Fire appeared in two of the five answers and Heinz in none.

Among sauce and condiment brands in New Zealand in September 2026

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Top sauce and condiment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kaitaia Fire was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Heinz did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Wattie's	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Barker's of Geraldine	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Kikkoman	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Kaitaia Fire	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Anathoth Farm	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Tuimato	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Kewpie	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Heinz	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Masterfoods	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Wattie's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Barker's of Geraldine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kikkoman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kaitaia Fire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anathoth Farm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tuimato2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kewpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masterfoods0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sauce and condiment brands

5 answers

Asked ChatGPT
“Which sauce or condiment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sauce and condiment brands in New Zealand?”
Asked ChatGPT
“What's the best sauce or condiment brand in New Zealand for everyday cooking?”
1. 1Wattie's
2. 2Kikkoman
Searched Google, AI Overview
“soy sauce nz”
1. 1Kikkoman
Searched Google, AI Overview
“tomato sauce nz”
1. 1Wattie's
2. 2Tuimato

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Heinz or Kaitaia Fire more popular in search?

This chart shows how often people search Google for Heinz and Kaitaia Fire by name. Each line represents a brand's share of searches for all nine sauce and condiment brands we track, month by month, from searches in New Zealand.

Heinz and Kaitaia Fire among sauce and condiment brands in New Zealand, by month

Month	Kewpie	Wattie's	Barker's of Geraldine	Heinz	Kikkoman	Kaitaia Fire	Masterfoods	Anathoth Farm	Tuimato
Oct 2025	21.9%	30.6%	23.9%	12.3%	5.2%	3%	2%	0.54%	0.54%
Nov 2025	22.2%	26.7%	28.9%	11.1%	4.6%	3.2%	2%	0.86%	0.55%
Dec 2025	18.6%	21.7%	36.8%	11.5%	4.3%	3.2%	2.4%	1.1%	0.44%
Jan 2026	22.2%	27.5%	23.9%	12.8%	6.2%	3.7%	2.4%	0.67%	0.55%
Feb 2026	23.8%	28.1%	20.6%	13.6%	7%	3.4%	2.3%	0.72%	0.46%
Mar 2026	8.9%	68.4%	7.7%	9.2%	2.9%	1.5%	0.93%	0.34%	0.12%
Apr 2026	25.1%	30.3%	17.9%	11.4%	9.1%	2.8%	2.4%	0.51%	0.4%
May 2026	22.6%	31.2%	16.3%	10.9%	13.6%	2.5%	2%	0.46%	0.35%
Jun 2026	25.1%	23.2%	15%	13.5%	17.4%	2.8%	2.3%	0.51%	0.28%
Jul 2026	26.6%	26.7%	16.3%	13.2%	10.5%	2.9%	2.8%	0.54%	0.42%
Aug 2026	23.7%	30.5%	17.2%	12.6%	9.1%	3.4%	2.5%	0.59%	0.37%
Sep 2026	30.7%	26.9%	18.1%	11.4%	6.9%	2.9%	2.3%	0.51%	0.28%

How has the Heinz and Kaitaia Fire comparison changed over the last 12 months?

3 findings

Heinz was ahead of Kaitaia Fire in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Heinz’s share of searches among sauce and condiment brands in New Zealand moved from 12.3% to 11.4%, and its estimated monthly branded searches moved from 2.1K to 2K.
Across the 12 months ending September 2026, Kaitaia Fire’s share of searches among sauce and condiment brands in New Zealand moved from 3% to 2.9%, and its estimated monthly branded searches moved from 500 to 520.

How did search popularity change for New Zealand sauce and condiment brands in September 2026?

1 change

In September 2026, Heinz lost share of searches among sauce and condiment brands in New Zealand, from 12.6% to 11.4%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Heinz’s and Kaitaia Fire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.