How popular isKaitaia Fire in search?
In August 2026, there were an estimated 690 branded searches for Kaitaia Fire in New Zealand which is up 21.1% over the last 11 months. Kaitaia Fire holds 15.5% estimated Share of Search among New Zealand hot sauce brands and is ranked 4th of 5 competitors for search popularity.
Culley's36.4%
Tabasco19.8%
Frank's RedHot19.3%- Kaitaia Fire15.5%
Huy Fong9%
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Which hot sauce brands compete with Kaitaia Fire?
Share of Search by month for Culley's, Tabasco, Frank's RedHot, Kaitaia Fire, Huy Fong. The figures are in the table below the chart.
View monthly share of search table
| Month | Culley's | Tabasco | Frank's RedHot | Kaitaia Fire | Huy Fong |
|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 20.5% | 15.4% | 17.2% | 5.1% |
| Nov 2025 | 46.2% | 18.9% | 13.6% | 16.4% | 4.7% |
| Dec 2025 | 42.2% | 22% | 13.6% | 18.1% | 4.2% |
| Jan 2026 | 44.4% | 19.3% | 13.1% | 18% | 5.2% |
| Feb 2026 | 34.9% | 21.4% | 15.7% | 16.2% | 11.8% |
| Mar 2026 | 31.1% | 18.7% | 14.8% | 17.3% | 18% |
| Apr 2026 | 29.9% | 18% | 20.6% | 13.6% | 18% |
| May 2026 | 24.9% | 15.6% | 24.7% | 10.9% | 23.9% |
| Jun 2026 | 33.5% | 18.6% | 12.4% | 10.8% | 24.7% |
| Jul 2026 | 30.4% | 18% | 19.4% | 11.6% | 20.7% |
| Aug 2026 | 36.4% | 19.8% | 19.3% | 15.5% | 9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.4% | 1.6K | +10.2% | +6 points | |
| 2, moved from 4th to 2nd | 19.8% | 880 | +1.1% | +1.8 pointsmoved from 4th to 2nd | |
| 3, held 3rd | 19.3% | 860 | -8.5% | -0.1 points | |
| 4, moved from 5th to 4th | 15.5% | 690 | +23.2% | +3.9 pointsmoved from 5th to 4th | |
| 5, moved from 2nd to 5th | 9% | 400 | -60% | -11.7 pointsmoved from 2nd to 5th |
1.
Culley's36.4%
held 1st · 1.6K estimated branded searches · +10.2% vs prior month · +6 points
2.
Tabasco19.8%
moved from 4th to 2nd · 880 estimated branded searches · +1.1% vs prior month · +1.8 points
19.3%
held 3rd · 860 estimated branded searches · -8.5% vs prior month · -0.1 points
15.5%
moved from 5th to 4th · 690 estimated branded searches · +23.2% vs prior month · +3.9 points
5.
Huy Fong9%
moved from 2nd to 5th · 400 estimated branded searches · -60% vs prior month · -11.7 points
Compare search popularity between Kaitaia Fire and its closest rivals
How has branded search demand for Kaitaia Fire changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kaitaia Fire in New Zealand rose from 570 to 690.
- Across the 11 months ending August 2026, Kaitaia Fire’s estimated Share of Search among hot sauce brands in New Zealand decreased from 17.2% to 15.5%.
- Across the 11 months ending August 2026, Kaitaia Fire’s estimated Share of Search among hot sauce brands in New Zealand peaked at 18.1% in December 2025 and was lowest at 10.8% in June 2026.
- Across the 11 months ending August 2026, Kaitaia Fire fell from 3rd to 4th among hot sauce brands in New Zealand.
How did search popularity change for New Zealand hot sauce brands in August 2026?
5 changes
In August 2026, Tabasco overtook Huy Fong to rank 2nd among hot sauce brands in New Zealand, at 19.8%.
In August 2026, Kaitaia Fire overtook Huy Fong to rank 4th among hot sauce brands in New Zealand, at 15.5%.
In August 2026, Culley's gained estimated Share of Search among hot sauce brands in New Zealand, from 30.4% to 36.4%.
In August 2026, Huy Fong lost estimated Share of Search among hot sauce brands in New Zealand, from 20.7% to 9%.
Estimated monthly branded searches for Frank's RedHot in New Zealand rose 68.6% over 11 measured months, from 510 to 860 in August 2026.
How is Kaitaia Fire measured?
Brandwave collects information about searches that people make online using Kaitaia Fire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- kaitaia fire
- kaitaia fire chilli sauce
- kaitaia fire hot sauce
- kaitaia fire ltd
- kaitaia fire near me
- kaitaia fire nz
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Is Kaitaia Fire your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.