Huy Fong vs Kaitaia Fire:Which is more popular by branded search in New Zealand?
In August 2026, Kaitaia Fire had more branded searches than Huy Fong among hot sauce brands in New Zealand. Kaitaia Fire was estimated to have 690 branded searches compared to Huy Fong’s 400, and held a 15.5% Share of Search versus Huy Fong’s 9%.
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Which is more popular in search, Huy Fong or Kaitaia Fire?
Compare the hot sauce and chilli sauce brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kaitaia Fire, Huy Fong. The figures are in the table below the chart.
View monthly share of search table
| Month | Culley's | Tabasco | Frank's RedHot | Kaitaia Fire | Huy Fong |
|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 20.5% | 15.4% | 17.2% | 5.1% |
| Nov 2025 | 46.2% | 18.9% | 13.6% | 16.4% | 4.7% |
| Dec 2025 | 42.2% | 22% | 13.6% | 18.1% | 4.2% |
| Jan 2026 | 44.4% | 19.3% | 13.1% | 18% | 5.2% |
| Feb 2026 | 34.9% | 21.4% | 15.7% | 16.2% | 11.8% |
| Mar 2026 | 31.1% | 18.7% | 14.8% | 17.3% | 18% |
| Apr 2026 | 29.9% | 18% | 20.6% | 13.6% | 18% |
| May 2026 | 24.9% | 15.6% | 24.7% | 10.9% | 23.9% |
| Jun 2026 | 33.5% | 18.6% | 12.4% | 10.8% | 24.7% |
| Jul 2026 | 30.4% | 18% | 19.4% | 11.6% | 20.7% |
| Aug 2026 | 36.4% | 19.8% | 19.3% | 15.5% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the Huy Fong and Kaitaia Fire comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Huy Fong took it in March 2026, Kaitaia Fire took it in August 2026.
- Across the 11 months ending August 2026, Huy Fong’s estimated Share of Search among hot sauce brands in New Zealand moved from 5.1% to 9%, and its estimated monthly branded searches moved from 170 to 400.
- Across the 11 months ending August 2026, Kaitaia Fire’s estimated Share of Search among hot sauce brands in New Zealand moved from 17.2% to 15.5%, and its estimated monthly branded searches moved from 570 to 690.
How did search popularity change for New Zealand hot sauce brands in August 2026?
3 changes
In August 2026, Tabasco overtook Huy Fong to rank 2nd among hot sauce brands in New Zealand, at 19.8%.
In August 2026, Kaitaia Fire overtook Huy Fong to rank 4th among hot sauce brands in New Zealand, at 15.5%.
In August 2026, Huy Fong lost estimated Share of Search among hot sauce brands in New Zealand, from 20.7% to 9%.
How each brand is measured
Brandwave collects information about searches that people make online using Huy Fong’s and Kaitaia Fire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huy Fong
6 branded search terms
- huy fong
- huy fong chilli sauce
- huy fong hot sauce
- huy fong sambal
- huy fong sauce
- huy fong sriracha sauce
Kaitaia Fire
6 branded search terms
- kaitaia fire
- kaitaia fire chilli sauce
- kaitaia fire hot sauce
- kaitaia fire ltd
- kaitaia fire near me
- kaitaia fire nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.