How popular isTabasco in search?
In August 2026, there were an estimated 880 branded searches for Tabasco in New Zealand which is up 29.4% over the last 11 months. Tabasco holds 19.8% estimated Share of Search among New Zealand hot sauce brands and is ranked 2nd of 5 competitors for search popularity.
Culley's36.4%
Tabasco19.8%
Frank's RedHot19.3%- Kaitaia Fire15.5%
Huy Fong9%
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Which hot sauce brands compete with Tabasco?
Share of Search by month for Culley's, Tabasco, Frank's RedHot, Kaitaia Fire, Huy Fong. The figures are in the table below the chart.
View monthly share of search table
| Month | Culley's | Tabasco | Frank's RedHot | Kaitaia Fire | Huy Fong |
|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 20.5% | 15.4% | 17.2% | 5.1% |
| Nov 2025 | 46.2% | 18.9% | 13.6% | 16.4% | 4.7% |
| Dec 2025 | 42.2% | 22% | 13.6% | 18.1% | 4.2% |
| Jan 2026 | 44.4% | 19.3% | 13.1% | 18% | 5.2% |
| Feb 2026 | 34.9% | 21.4% | 15.7% | 16.2% | 11.8% |
| Mar 2026 | 31.1% | 18.7% | 14.8% | 17.3% | 18% |
| Apr 2026 | 29.9% | 18% | 20.6% | 13.6% | 18% |
| May 2026 | 24.9% | 15.6% | 24.7% | 10.9% | 23.9% |
| Jun 2026 | 33.5% | 18.6% | 12.4% | 10.8% | 24.7% |
| Jul 2026 | 30.4% | 18% | 19.4% | 11.6% | 20.7% |
| Aug 2026 | 36.4% | 19.8% | 19.3% | 15.5% | 9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.4% | 1.6K | +10.2% | +6 points | |
| 2, moved from 4th to 2nd | 19.8% | 880 | +1.1% | +1.8 pointsmoved from 4th to 2nd | |
| 3, held 3rd | 19.3% | 860 | -8.5% | -0.1 points | |
| 4, moved from 5th to 4th | 15.5% | 690 | +23.2% | +3.9 pointsmoved from 5th to 4th | |
| 5, moved from 2nd to 5th | 9% | 400 | -60% | -11.7 pointsmoved from 2nd to 5th |
1.
Culley's36.4%
held 1st · 1.6K estimated branded searches · +10.2% vs prior month · +6 points
2.
Tabasco19.8%
moved from 4th to 2nd · 880 estimated branded searches · +1.1% vs prior month · +1.8 points
19.3%
held 3rd · 860 estimated branded searches · -8.5% vs prior month · -0.1 points
15.5%
moved from 5th to 4th · 690 estimated branded searches · +23.2% vs prior month · +3.9 points
5.
Huy Fong9%
moved from 2nd to 5th · 400 estimated branded searches · -60% vs prior month · -11.7 points
Compare search popularity between Tabasco and its closest rivals
How has branded search demand for Tabasco changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tabasco in New Zealand rose from 680 to 880.
- Across the 11 months ending August 2026, Tabasco’s estimated Share of Search among hot sauce brands in New Zealand decreased from 20.5% to 19.8%.
- Across the 11 months ending August 2026, Tabasco’s estimated Share of Search among hot sauce brands in New Zealand peaked at 22% in December 2025 and was lowest at 15.6% in May 2026.
How did search popularity change for New Zealand hot sauce brands in August 2026?
5 changes
In August 2026, Tabasco overtook Huy Fong to rank 2nd among hot sauce brands in New Zealand, at 19.8%.
In August 2026, Kaitaia Fire overtook Huy Fong to rank 4th among hot sauce brands in New Zealand, at 15.5%.
In August 2026, Culley's gained estimated Share of Search among hot sauce brands in New Zealand, from 30.4% to 36.4%.
In August 2026, Huy Fong lost estimated Share of Search among hot sauce brands in New Zealand, from 20.7% to 9%.
Estimated monthly branded searches for Frank's RedHot in New Zealand rose 68.6% over 11 measured months, from 510 to 860 in August 2026.
How is Tabasco measured?
Brandwave collects information about searches that people make online using Tabasco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- tabasco
- tabasco chilli sauce
- tabasco com
- tabasco hot sauce
- tabasco near me
- tabasco nz
- tabasco online
- tabasco sriracha
Do you work for Tabasco? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Tabasco your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.