Kaitaia Fire vs Tabasco:Which is more popular by branded search in New Zealand?

Name: Kaitaia Fire vs Tabasco: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Tabasco had more branded searches than Kaitaia Fire among hot sauce brands in New Zealand. Tabasco was estimated to have 880 branded searches compared to Kaitaia Fire’s 690, and held a 19.8% Share of Search versus Kaitaia Fire’s 15.5%.

Share of Search among hot sauce brands in New Zealand in August 2026Which is more popular in search, Kaitaia Fire or Tabasco?

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Which is more popular in search, Kaitaia Fire or Tabasco?

Compare the hot sauce and chilli sauce brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kaitaia Fire and Tabasco among hot sauce brands in New Zealand, by month

Month	Culley's	Tabasco	Frank's RedHot	Kaitaia Fire	Huy Fong
Oct 2025	41.9%	20.5%	15.4%	17.2%	5.1%
Nov 2025	46.2%	18.9%	13.6%	16.4%	4.7%
Dec 2025	42.2%	22%	13.6%	18.1%	4.2%
Jan 2026	44.4%	19.3%	13.1%	18%	5.2%
Feb 2026	34.9%	21.4%	15.7%	16.2%	11.8%
Mar 2026	31.1%	18.7%	14.8%	17.3%	18%
Apr 2026	29.9%	18%	20.6%	13.6%	18%
May 2026	24.9%	15.6%	24.7%	10.9%	23.9%
Jun 2026	33.5%	18.6%	12.4%	10.8%	24.7%
Jul 2026	30.4%	18%	19.4%	11.6%	20.7%
Aug 2026	36.4%	19.8%	19.3%	15.5%	9%
Sep 2026	—	—	—	—	—

How has the Kaitaia Fire and Tabasco comparison changed over the last 12 months?

3 findings

Tabasco was ahead of Kaitaia Fire in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Kaitaia Fire’s estimated Share of Search among hot sauce brands in New Zealand moved from 17.2% to 15.5%, and its estimated monthly branded searches moved from 570 to 690.
Across the 11 months ending August 2026, Tabasco’s estimated Share of Search among hot sauce brands in New Zealand moved from 20.5% to 19.8%, and its estimated monthly branded searches moved from 680 to 880.

How did search popularity change for New Zealand hot sauce brands in August 2026?

2 changes

In August 2026, Tabasco overtook Huy Fong to rank 2nd among hot sauce brands in New Zealand, at 19.8%.
In August 2026, Kaitaia Fire overtook Huy Fong to rank 4th among hot sauce brands in New Zealand, at 15.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Kaitaia Fire’s and Tabasco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.