Brandwave

Hot sauce brands in New Zealand:Which brands are most popular in search?

In August 2026, Culley's was the most searched among hot sauce brands in New Zealand, with an estimated 1.6K branded searches and 36.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Culley's36.4%
  2. Tabasco19.8%
  3. Frank's RedHot19.3%
  4. Kaitaia Fire15.5%
  5. Huy Fong9%

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Share of SearchLeaderboard

Compare the hot sauce and chilli sauce brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hot sauce brands in New Zealand, by month

Share of Search by month for Culley's, Tabasco, Frank's RedHot, Kaitaia Fire, Huy Fong. The figures are in the table below the chart.

View monthly share of search table
MonthCulley'sTabascoFrank's RedHotKaitaia FireHuy Fong
Oct 202541.9%20.5%15.4%17.2%5.1%
Nov 202546.2%18.9%13.6%16.4%4.7%
Dec 202542.2%22%13.6%18.1%4.2%
Jan 202644.4%19.3%13.1%18%5.2%
Feb 202634.9%21.4%15.7%16.2%11.8%
Mar 202631.1%18.7%14.8%17.3%18%
Apr 202629.9%18%20.6%13.6%18%
May 202624.9%15.6%24.7%10.9%23.9%
Jun 202633.5%18.6%12.4%10.8%24.7%
Jul 202630.4%18%19.4%11.6%20.7%
Aug 202636.4%19.8%19.3%15.5%9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Culley's

    36.4%

    held 1st · 1.6K estimated branded searches · +10.2% vs prior month · +6 points

  2. 2.Tabasco

    19.8%

    moved from 4th to 2nd · 880 estimated branded searches · +1.1% vs prior month · +1.8 points

  3. 3.Frank's RedHot

    19.3%

    held 3rd · 860 estimated branded searches · -8.5% vs prior month · -0.1 points

  4. 4.Kaitaia Fire

    15.5%

    moved from 5th to 4th · 690 estimated branded searches · +23.2% vs prior month · +3.9 points

  5. 5.Huy Fong

    9%

    moved from 2nd to 5th · 400 estimated branded searches · -60% vs prior month · -11.7 points

Compare search popularity between leading brands

Which brand is most popular in search among hot sauce brands in New Zealand?

In August 2026, Culley's was the most searched among hot sauce brands in New Zealand, with an estimated 1.6K branded searches and 36.4% estimated Share of Search within this set. Tabasco is in 2nd place, 16.6 percentage points behind at 19.8% Share of Search.

New Zealand hot sauce brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Culley's41.9% → 36.4%46.2%Nov 202524.9%May 20261st
Tabasco20.5% → 19.8%22%Dec 202515.6%May 20262nd
Frank's RedHot15.4% → 19.3%24.7%May 202612.4%Jun 20264th → 3rd
Kaitaia Fire17.2% → 15.5%18.1%Dec 202510.8%Jun 20263rd → 4th
Huy Fong5.1% → 9%24.7%Jun 20264.2%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Culley's’ estimated Share of Search among hot sauce brands in New Zealand decreased from 41.9% to 36.4%.
  • Across the 11 months ending August 2026, Tabasco’s estimated Share of Search among hot sauce brands in New Zealand decreased from 20.5% to 19.8%.
  • Across the 11 months ending August 2026, Frank's RedHot’s estimated Share of Search among hot sauce brands in New Zealand increased from 15.4% to 19.3%.
  • Across the 11 months ending August 2026, Kaitaia Fire’s estimated Share of Search among hot sauce brands in New Zealand decreased from 17.2% to 15.5%.
  • Across the 11 months ending August 2026, Huy Fong’s estimated Share of Search among hot sauce brands in New Zealand increased from 5.1% to 9%.
  • Across the 11 months ending August 2026, Culley's’ estimated Share of Search among hot sauce brands in New Zealand peaked at 46.2% in November 2025 and was lowest at 24.9% in May 2026.
  • Across the 11 months ending August 2026, Tabasco’s estimated Share of Search among hot sauce brands in New Zealand peaked at 22% in December 2025 and was lowest at 15.6% in May 2026.
  • Across the 11 months ending August 2026, Frank's RedHot’s estimated Share of Search among hot sauce brands in New Zealand peaked at 24.7% in May 2026 and was lowest at 12.4% in June 2026.
  • Across the 11 months ending August 2026, Kaitaia Fire’s estimated Share of Search among hot sauce brands in New Zealand peaked at 18.1% in December 2025 and was lowest at 10.8% in June 2026.
  • Across the 11 months ending August 2026, Huy Fong’s estimated Share of Search among hot sauce brands in New Zealand peaked at 24.7% in June 2026 and was lowest at 4.2% in December 2025.
  • Across the 11 months ending August 2026, Frank's RedHot rose from 4th to 3rd among hot sauce brands in New Zealand.
  • Across the 11 months ending August 2026, Kaitaia Fire fell from 3rd to 4th among hot sauce brands in New Zealand.

How did search popularity change for New Zealand hot sauce brands in August 2026?

  1. In August 2026, Tabasco overtook Huy Fong to rank 2nd among hot sauce brands in New Zealand, at 19.8%.

  2. In August 2026, Kaitaia Fire overtook Huy Fong to rank 4th among hot sauce brands in New Zealand, at 15.5%.

  3. In August 2026, Culley's gained estimated Share of Search among hot sauce brands in New Zealand, from 30.4% to 36.4%.

  4. In August 2026, Huy Fong lost estimated Share of Search among hot sauce brands in New Zealand, from 20.7% to 9%.

  5. Estimated monthly branded searches for Frank's RedHot in New Zealand rose 68.6% over 11 measured months, from 510 to 860 in August 2026.

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