Frank's RedHot vs Kaitaia Fire:Which is more popular by branded search in New Zealand?
In August 2026, Frank's RedHot had more branded searches than Kaitaia Fire among hot sauce brands in New Zealand. Frank's RedHot was estimated to have 860 branded searches compared to Kaitaia Fire’s 690, and held a 19.3% Share of Search versus Kaitaia Fire’s 15.5%.
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Which is more popular in search, Frank's RedHot or Kaitaia Fire?
Compare the hot sauce and chilli sauce brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Frank's RedHot, Kaitaia Fire. The figures are in the table below the chart.
View monthly share of search table
| Month | Culley's | Tabasco | Frank's RedHot | Kaitaia Fire | Huy Fong |
|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 20.5% | 15.4% | 17.2% | 5.1% |
| Nov 2025 | 46.2% | 18.9% | 13.6% | 16.4% | 4.7% |
| Dec 2025 | 42.2% | 22% | 13.6% | 18.1% | 4.2% |
| Jan 2026 | 44.4% | 19.3% | 13.1% | 18% | 5.2% |
| Feb 2026 | 34.9% | 21.4% | 15.7% | 16.2% | 11.8% |
| Mar 2026 | 31.1% | 18.7% | 14.8% | 17.3% | 18% |
| Apr 2026 | 29.9% | 18% | 20.6% | 13.6% | 18% |
| May 2026 | 24.9% | 15.6% | 24.7% | 10.9% | 23.9% |
| Jun 2026 | 33.5% | 18.6% | 12.4% | 10.8% | 24.7% |
| Jul 2026 | 30.4% | 18% | 19.4% | 11.6% | 20.7% |
| Aug 2026 | 36.4% | 19.8% | 19.3% | 15.5% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the Frank's RedHot and Kaitaia Fire comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Frank's RedHot took it in April 2026.
- Across the 11 months ending August 2026, Frank's RedHot’s estimated Share of Search among hot sauce brands in New Zealand moved from 15.4% to 19.3%, and its estimated monthly branded searches moved from 510 to 860.
- Across the 11 months ending August 2026, Kaitaia Fire’s estimated Share of Search among hot sauce brands in New Zealand moved from 17.2% to 15.5%, and its estimated monthly branded searches moved from 570 to 690.
How did search popularity change for New Zealand hot sauce brands in August 2026?
3 changes
In August 2026, Kaitaia Fire overtook Huy Fong to rank 4th among hot sauce brands in New Zealand, at 15.5%.
In August 2026, Tabasco overtook Frank's RedHot to rank 2nd among hot sauce brands in New Zealand, at 19.8%.
Estimated monthly branded searches for Frank's RedHot in New Zealand rose 68.6% over 11 measured months, from 510 to 860 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Frank's RedHot’s and Kaitaia Fire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frank's RedHot
6 branded search terms
- franks hot sauce
- franks redhot hot sauce
- franks redhot nz
- franks redhot sauce
- franksredhot
- franksredhot com
Kaitaia Fire
6 branded search terms
- kaitaia fire
- kaitaia fire chilli sauce
- kaitaia fire hot sauce
- kaitaia fire ltd
- kaitaia fire near me
- kaitaia fire nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.