Culley's vs Kaitaia Fire:Which is more popular by branded search in New Zealand?
In August 2026, Culley's had more branded searches than Kaitaia Fire among hot sauce brands in New Zealand. Culley's was estimated to have 1.6K branded searches compared to Kaitaia Fire’s 690, and held a 36.4% Share of Search versus Kaitaia Fire’s 15.5%.
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Which is more popular in search, Culley's or Kaitaia Fire?
Compare the hot sauce and chilli sauce brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Culley's, Kaitaia Fire. The figures are in the table below the chart.
View monthly share of search table
| Month | Culley's | Tabasco | Frank's RedHot | Kaitaia Fire | Huy Fong |
|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 20.5% | 15.4% | 17.2% | 5.1% |
| Nov 2025 | 46.2% | 18.9% | 13.6% | 16.4% | 4.7% |
| Dec 2025 | 42.2% | 22% | 13.6% | 18.1% | 4.2% |
| Jan 2026 | 44.4% | 19.3% | 13.1% | 18% | 5.2% |
| Feb 2026 | 34.9% | 21.4% | 15.7% | 16.2% | 11.8% |
| Mar 2026 | 31.1% | 18.7% | 14.8% | 17.3% | 18% |
| Apr 2026 | 29.9% | 18% | 20.6% | 13.6% | 18% |
| May 2026 | 24.9% | 15.6% | 24.7% | 10.9% | 23.9% |
| Jun 2026 | 33.5% | 18.6% | 12.4% | 10.8% | 24.7% |
| Jul 2026 | 30.4% | 18% | 19.4% | 11.6% | 20.7% |
| Aug 2026 | 36.4% | 19.8% | 19.3% | 15.5% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the Culley's and Kaitaia Fire comparison changed over the last 12 months?
3 findings
- Culley's was ahead of Kaitaia Fire in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Culley's’ estimated Share of Search among hot sauce brands in New Zealand moved from 41.9% to 36.4%, and its estimated monthly branded searches moved from 1.4K to 1.6K.
- Across the 11 months ending August 2026, Kaitaia Fire’s estimated Share of Search among hot sauce brands in New Zealand moved from 17.2% to 15.5%, and its estimated monthly branded searches moved from 570 to 690.
How did search popularity change for New Zealand hot sauce brands in August 2026?
2 changes
In August 2026, Kaitaia Fire overtook Huy Fong to rank 4th among hot sauce brands in New Zealand, at 15.5%.
In August 2026, Culley's gained estimated Share of Search among hot sauce brands in New Zealand, from 30.4% to 36.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Culley's’ and Kaitaia Fire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Culley's
14 branded search terms
- culleys
- culleys buffalo sauce
- culleys buffalo wing sauce
- culleys burger sauce
- culleys butter chicken
- culleys chilli sauce
- culleys chipotle sauce
- culleys hot sauce
- culleys kitchen
- culleys nz
- culleys onion dip
- culleys picklenaise
- culleys sauce
- culleys tomato sauce
Kaitaia Fire
6 branded search terms
- kaitaia fire
- kaitaia fire chilli sauce
- kaitaia fire hot sauce
- kaitaia fire ltd
- kaitaia fire near me
- kaitaia fire nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.