How popular isCulley's in search?
In August 2026, there were an estimated 1.6K branded searches for Culley's in New Zealand which is up 16.5% over the last 11 months. Culley's holds 36.4% estimated Share of Search among New Zealand hot sauce brands and is ranked 1st of 5 competitors for search popularity.
Culley's36.4%
Tabasco19.8%
Frank's RedHot19.3%- Kaitaia Fire15.5%
Huy Fong9%
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Which hot sauce brands compete with Culley's?
Share of Search by month for Culley's, Tabasco, Frank's RedHot, Kaitaia Fire, Huy Fong. The figures are in the table below the chart.
View monthly share of search table
| Month | Culley's | Tabasco | Frank's RedHot | Kaitaia Fire | Huy Fong |
|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 20.5% | 15.4% | 17.2% | 5.1% |
| Nov 2025 | 46.2% | 18.9% | 13.6% | 16.4% | 4.7% |
| Dec 2025 | 42.2% | 22% | 13.6% | 18.1% | 4.2% |
| Jan 2026 | 44.4% | 19.3% | 13.1% | 18% | 5.2% |
| Feb 2026 | 34.9% | 21.4% | 15.7% | 16.2% | 11.8% |
| Mar 2026 | 31.1% | 18.7% | 14.8% | 17.3% | 18% |
| Apr 2026 | 29.9% | 18% | 20.6% | 13.6% | 18% |
| May 2026 | 24.9% | 15.6% | 24.7% | 10.9% | 23.9% |
| Jun 2026 | 33.5% | 18.6% | 12.4% | 10.8% | 24.7% |
| Jul 2026 | 30.4% | 18% | 19.4% | 11.6% | 20.7% |
| Aug 2026 | 36.4% | 19.8% | 19.3% | 15.5% | 9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.4% | 1.6K | +10.2% | +6 points | |
| 2, moved from 4th to 2nd | 19.8% | 880 | +1.1% | +1.8 pointsmoved from 4th to 2nd | |
| 3, held 3rd | 19.3% | 860 | -8.5% | -0.1 points | |
| 4, moved from 5th to 4th | 15.5% | 690 | +23.2% | +3.9 pointsmoved from 5th to 4th | |
| 5, moved from 2nd to 5th | 9% | 400 | -60% | -11.7 pointsmoved from 2nd to 5th |
1.
Culley's36.4%
held 1st · 1.6K estimated branded searches · +10.2% vs prior month · +6 points
2.
Tabasco19.8%
moved from 4th to 2nd · 880 estimated branded searches · +1.1% vs prior month · +1.8 points
19.3%
held 3rd · 860 estimated branded searches · -8.5% vs prior month · -0.1 points
15.5%
moved from 5th to 4th · 690 estimated branded searches · +23.2% vs prior month · +3.9 points
5.
Huy Fong9%
moved from 2nd to 5th · 400 estimated branded searches · -60% vs prior month · -11.7 points
Compare search popularity between Culley's and its closest rivals
How has branded search demand for Culley's changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Culley's in New Zealand rose from 1.4K to 1.6K.
- Across the 11 months ending August 2026, Culley's’ estimated Share of Search among hot sauce brands in New Zealand decreased from 41.9% to 36.4%.
- Across the 11 months ending August 2026, Culley's’ estimated Share of Search among hot sauce brands in New Zealand peaked at 46.2% in November 2025 and was lowest at 24.9% in May 2026.
How did search popularity change for New Zealand hot sauce brands in August 2026?
5 changes
In August 2026, Tabasco overtook Huy Fong to rank 2nd among hot sauce brands in New Zealand, at 19.8%.
In August 2026, Kaitaia Fire overtook Huy Fong to rank 4th among hot sauce brands in New Zealand, at 15.5%.
In August 2026, Culley's gained estimated Share of Search among hot sauce brands in New Zealand, from 30.4% to 36.4%.
In August 2026, Huy Fong lost estimated Share of Search among hot sauce brands in New Zealand, from 20.7% to 9%.
Estimated monthly branded searches for Frank's RedHot in New Zealand rose 68.6% over 11 measured months, from 510 to 860 in August 2026.
How is Culley's measured?
Brandwave collects information about searches that people make online using Culley's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
14 branded search terms
- culleys
- culleys buffalo sauce
- culleys buffalo wing sauce
- culleys burger sauce
- culleys butter chicken
- culleys chilli sauce
- culleys chipotle sauce
- culleys hot sauce
- culleys kitchen
- culleys nz
- culleys onion dip
- culleys picklenaise
- culleys sauce
- culleys tomato sauce
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Is Culley's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.