Culley's vs Tabasco:Which is more popular by branded search in New Zealand?
In August 2026, Culley's had more branded searches than Tabasco among hot sauce brands in New Zealand. Culley's was estimated to have 1.6K branded searches compared to Tabasco’s 880, and held a 36.4% Share of Search versus Tabasco’s 19.8%.
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Which is more popular in search, Culley's or Tabasco?
Compare the hot sauce and chilli sauce brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Culley's, Tabasco. The figures are in the table below the chart.
View monthly share of search table
| Month | Culley's | Tabasco | Frank's RedHot | Kaitaia Fire | Huy Fong |
|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 20.5% | 15.4% | 17.2% | 5.1% |
| Nov 2025 | 46.2% | 18.9% | 13.6% | 16.4% | 4.7% |
| Dec 2025 | 42.2% | 22% | 13.6% | 18.1% | 4.2% |
| Jan 2026 | 44.4% | 19.3% | 13.1% | 18% | 5.2% |
| Feb 2026 | 34.9% | 21.4% | 15.7% | 16.2% | 11.8% |
| Mar 2026 | 31.1% | 18.7% | 14.8% | 17.3% | 18% |
| Apr 2026 | 29.9% | 18% | 20.6% | 13.6% | 18% |
| May 2026 | 24.9% | 15.6% | 24.7% | 10.9% | 23.9% |
| Jun 2026 | 33.5% | 18.6% | 12.4% | 10.8% | 24.7% |
| Jul 2026 | 30.4% | 18% | 19.4% | 11.6% | 20.7% |
| Aug 2026 | 36.4% | 19.8% | 19.3% | 15.5% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the Culley's and Tabasco comparison changed over the last 12 months?
3 findings
- Culley's was ahead of Tabasco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Culley's’ estimated Share of Search among hot sauce brands in New Zealand moved from 41.9% to 36.4%, and its estimated monthly branded searches moved from 1.4K to 1.6K.
- Across the 11 months ending August 2026, Tabasco’s estimated Share of Search among hot sauce brands in New Zealand moved from 20.5% to 19.8%, and its estimated monthly branded searches moved from 680 to 880.
How did search popularity change for New Zealand hot sauce brands in August 2026?
2 changes
In August 2026, Tabasco overtook Huy Fong to rank 2nd among hot sauce brands in New Zealand, at 19.8%.
In August 2026, Culley's gained estimated Share of Search among hot sauce brands in New Zealand, from 30.4% to 36.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Culley's’ and Tabasco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Culley's
14 branded search terms
- culleys
- culleys buffalo sauce
- culleys buffalo wing sauce
- culleys burger sauce
- culleys butter chicken
- culleys chilli sauce
- culleys chipotle sauce
- culleys hot sauce
- culleys kitchen
- culleys nz
- culleys onion dip
- culleys picklenaise
- culleys sauce
- culleys tomato sauce
Tabasco
8 branded search terms
- tabasco
- tabasco chilli sauce
- tabasco com
- tabasco hot sauce
- tabasco near me
- tabasco nz
- tabasco online
- tabasco sriracha
Put your own brand in this comparison
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