Heinz vs Kewpie:Which is more popular?
In September 2026, Kewpie had more branded searches than Heinz among sauce and condiment brands in New Zealand. Kewpie had about 5,450 branded searches, while Heinz had 2,030. Kewpie made up 30.7% of all sauce and condiment brand searches we track, and Heinz accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about sauce and condiment brands, neither Heinz nor Kewpie appeared in any of the five answers.
Who do people search for more?
Kewpie, about 3 searches for every 1 for Heinz
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top sauce and condiment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Heinz nor Kewpie showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wattie's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Barker's of Geraldine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kikkoman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kaitaia Fire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anathoth Farm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tuimato2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kewpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masterfoods0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sauce and condiment brands
5 answers
Asked ChatGPT
“Which sauce or condiment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sauce and condiment brands in New Zealand?”
Asked ChatGPT
“What's the best sauce or condiment brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“soy sauce nz”
Searched Google, AI Overview
“tomato sauce nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Heinz or Kewpie more popular in search?
This chart shows how often people search Google for Heinz and Kewpie by name. Each line represents a brand's share of searches for all nine sauce and condiment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kewpie, Heinz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kewpie | Wattie's | Barker's of Geraldine | Heinz | Kikkoman | Kaitaia Fire | Masterfoods | Anathoth Farm | Tuimato |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 30.6% | 23.9% | 12.3% | 5.2% | 3% | 2% | 0.54% | 0.54% |
| Nov 2025 | 22.2% | 26.7% | 28.9% | 11.1% | 4.6% | 3.2% | 2% | 0.86% | 0.55% |
| Dec 2025 | 18.6% | 21.7% | 36.8% | 11.5% | 4.3% | 3.2% | 2.4% | 1.1% | 0.44% |
| Jan 2026 | 22.2% | 27.5% | 23.9% | 12.8% | 6.2% | 3.7% | 2.4% | 0.67% | 0.55% |
| Feb 2026 | 23.8% | 28.1% | 20.6% | 13.6% | 7% | 3.4% | 2.3% | 0.72% | 0.46% |
| Mar 2026 | 8.9% | 68.4% | 7.7% | 9.2% | 2.9% | 1.5% | 0.93% | 0.34% | 0.12% |
| Apr 2026 | 25.1% | 30.3% | 17.9% | 11.4% | 9.1% | 2.8% | 2.4% | 0.51% | 0.4% |
| May 2026 | 22.6% | 31.2% | 16.3% | 10.9% | 13.6% | 2.5% | 2% | 0.46% | 0.35% |
| Jun 2026 | 25.1% | 23.2% | 15% | 13.5% | 17.4% | 2.8% | 2.3% | 0.51% | 0.28% |
| Jul 2026 | 26.6% | 26.7% | 16.3% | 13.2% | 10.5% | 2.9% | 2.8% | 0.54% | 0.42% |
| Aug 2026 | 23.7% | 30.5% | 17.2% | 12.6% | 9.1% | 3.4% | 2.5% | 0.59% | 0.37% |
| Sep 2026 | 30.7% | 26.9% | 18.1% | 11.4% | 6.9% | 2.9% | 2.3% | 0.51% | 0.28% |
How has the Heinz and Kewpie comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Heinz took it in March 2026, Kewpie took it in April 2026.
- Across the 12 months ending September 2026, Heinz’s share of searches among sauce and condiment brands in New Zealand moved from 12.3% to 11.4%, and its estimated monthly branded searches moved from 2.1K to 2K.
- Across the 12 months ending September 2026, Kewpie’s share of searches among sauce and condiment brands in New Zealand moved from 21.9% to 30.7%, and its estimated monthly branded searches moved from 3.6K to 5.5K.
How did search popularity change for New Zealand sauce and condiment brands in September 2026?
2 changes
In September 2026, Kewpie overtook Wattie's to become the leader among sauce and condiment brands in New Zealand, with 30.7% of the searches.
In September 2026, Heinz lost share of searches among sauce and condiment brands in New Zealand, from 12.6% to 11.4%.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Heinz’s and Kewpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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