Masterfoods vs McCormick:Which is more popular?
In September 2026, Masterfoods had more branded searches than McCormick among herb and spice brands in New Zealand. Masterfoods had about 280 branded searches, while McCormick had 70. Masterfoods made up 4.1% of all herb and spice brand searches we track, and McCormick accounted for 1%. When we asked ChatGPT and Google AI Overviews about herb and spice brands, Masterfoods appeared in two of the five answers and McCormick in none.
Who do people search for more?
Masterfoods, about 4 searches for every 1 for McCormick
Who does AI mention more?
Masterfoods, mentioned in 2 of 5 answers, McCormick in 0
Who does AI recommend more?
Masterfoods, the only one of the two named
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Top herb and spice brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Masterfoods was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. McCormick did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mrs Rogers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ceres Organics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gregg's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fresh As2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Masterfoods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Old El Paso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hansells0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McCormick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about herb and spice brands
5 answers
Asked ChatGPT
“Which herb and spice brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best herb and spice brands in New Zealand?”
Asked ChatGPT
“What's the best herb and spice brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“herb and spice brands”
Searched Google, AI Overview
“spice brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Masterfoods or McCormick more popular in search?
This chart shows how often people search Google for Masterfoods and McCormick by name. Each line represents a brand's share of searches for all eight herb and spice brands we track, month by month, from searches in New Zealand.
Share of searches by month for Masterfoods, McCormick. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ceres Organics | Gregg's | Fresh As | Old El Paso | Mrs Rogers | Hansells | Masterfoods | McCormick |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 12.3% | 14.5% | 9.2% | 4.4% | 6.5% | 4.7% | 0.98% |
| Nov 2025 | 48.9% | 8.8% | 15% | 9.3% | 5.9% | 6.7% | 3.9% | 1.5% |
| Dec 2025 | 43.7% | 14% | 13.3% | 8.2% | 6% | 7.8% | 5.3% | 1.6% |
| Jan 2026 | 42.1% | 15.2% | 12.9% | 8.7% | 7% | 7.7% | 4.8% | 1.6% |
| Feb 2026 | 47.4% | 13.1% | 9.8% | 7.7% | 5.1% | 6.2% | 4.4% | 6.4% |
| Mar 2026 | 47.8% | 18.9% | 8% | 7.4% | 5.2% | 6.5% | 3.9% | 2.4% |
| Apr 2026 | 52.6% | 13.7% | 7.2% | 8% | 5.8% | 6.3% | 4.5% | 1.9% |
| May 2026 | 51.6% | 11.2% | 8.6% | 9.5% | 6% | 5% | 4.2% | 4% |
| Jun 2026 | 49.7% | 9% | 8.3% | 9% | 8.4% | 8.1% | 3.9% | 3.7% |
| Jul 2026 | 45.6% | 12.4% | 9.2% | 8.6% | 8% | 5.4% | 4.3% | 6.5% |
| Aug 2026 | 48.5% | 12.9% | 8.1% | 8.7% | 6.7% | 5.8% | 4.3% | 5% |
| Sep 2026 | 52.2% | 11.3% | 10.6% | 9.7% | 6% | 5.1% | 4.1% | 1% |
How has the Masterfoods and McCormick comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: McCormick took it in February 2026, Masterfoods took it in March 2026, McCormick took it in July 2026, Masterfoods took it in September 2026.
- Across the 12 months ending September 2026, Masterfoods’ share of searches among herb and spice brands in New Zealand moved from 4.7% to 4.1%, and its estimated monthly branded searches moved from 290 to 280.
- Across the 12 months ending September 2026, McCormick’s share of searches among herb and spice brands in New Zealand moved from 0.98% to 1%, and its estimated monthly branded searches moved from 60 to 70.
How did search popularity change for New Zealand herb and spice brands in September 2026?
2 changes
In September 2026, McCormick lost share of searches among herb and spice brands in New Zealand, from 5% to 1%.
In September 2026, Masterfoods rose from 8th to 7th among herb and spice brands in New Zealand.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Masterfoods’ and McCormick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Masterfoods
4 branded search terms
- chicken salt masterfoods
- masterfoods
- masterfoods mustard
- masterfoods spices
McCormick
7 branded search terms
- mccormick curry seasoning
- mccormick herbs
- mccormick italian spice
- mccormick pickling spice
- mccormick seasoning
- mccormick spice
- mccormick taco spice
Other head-to-heads among herb and spice brands
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