Brandwave

How popular isMasterfoods?

In September 2026, people searched for Masterfoods by name about 430 times in New Zealand, about the same as the previous year. These searches made up 4.1% of all New Zealand herb and spice brand searches, placing Masterfoods seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about herb and spice brands, Masterfoods appeared in two of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Masterfoods is the seventh most searched of 8 competitors and the third most recommended in AI answers.

  1. Ceres OrganicsShare of searches 52.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. Gregg'sShare of searches 11.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. Fresh AsShare of searches 10.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Old El PasoShare of searches 9.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MasterfoodsShare of searches 4.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+3 more

Masterfoods website (opens in a new tab)

Follow Masterfoods and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top herb and spice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Masterfoods was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Masterfoods is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mrs Rogers1st
  2. Gregg's2nd
  3. Masterfoods3rd
  4. Ceres Organics4th
  5. Fresh As5th
  6. Old El Paso–
  7. Hansells–
  8. McCormick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mrs Rogers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ceres Organics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gregg's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fresh As2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterfoods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Old El Paso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hansells0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • McCormick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about herb and spice brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which herb and spice brands compete with Masterfoods?

Masterfoods against herb and spice brands in New Zealand, by month

Share of searches by month for Ceres Organics, Gregg's, Fresh As, Old El Paso, Mrs Rogers, Hansells, Masterfoods. The figures are in the table below the chart.

View monthly share of searches table
MonthCeres OrganicsGregg'sFresh AsOld El PasoMrs RogersHansellsMasterfoodsMcCormick
Oct 202547.4%12.3%14.5%9.2%4.4%6.5%4.7%0.98%
Nov 202548.9%8.8%15%9.3%5.9%6.7%3.9%1.5%
Dec 202543.7%14%13.3%8.2%6%7.8%5.3%1.6%
Jan 202642.1%15.2%12.9%8.7%7%7.7%4.8%1.6%
Feb 202647.4%13.1%9.8%7.7%5.1%6.2%4.4%6.4%
Mar 202647.8%18.9%8%7.4%5.2%6.5%3.9%2.4%
Apr 202652.6%13.7%7.2%8%5.8%6.3%4.5%1.9%
May 202651.6%11.2%8.6%9.5%6%5%4.2%4%
Jun 202649.7%9%8.3%9%8.4%8.1%3.9%3.7%
Jul 202645.6%12.4%9.2%8.6%8%5.4%4.3%6.5%
Aug 202648.5%12.9%8.1%8.7%6.7%5.8%4.3%5%
Sep 202652.2%11.3%10.6%9.7%6%5.1%4.1%1%

  1. 1.Ceres Organics

    52.2%

    Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share +3.8 points.

  2. 2.Gregg's

    11.3%

    Held 2nd. 780 estimated branded searches, -18.8% vs prior month. Share -1.6 points.

  3. 3.Fresh As

    10.6%

    Moved from 4th to 3rd. 730 estimated branded searches, +21.7% vs prior month. Share +2.5 points.

  4. 4.Old El Paso

    9.7%

    Moved from 3rd to 4th. 670 estimated branded searches, +3.1% vs prior month. Share +1 points.

  5. 5.Mrs Rogers

    6%

    Held 5th. 410 estimated branded searches, -18% vs prior month. Share -0.8 points.

  6. 6.Hansells

    5.1%

    Held 6th. 350 estimated branded searches, -18.6% vs prior month. Share -0.7 points.

  7. 7.Masterfoods

    4.1%

    Moved from 8th to 7th. 280 estimated branded searches, -12.5% vs prior month. Share -0.2 points.

  8. 8.McCormick

    1%

    Moved from 7th to 8th. 70 estimated branded searches, -81.1% vs prior month. Share -4 points.

Compare popularity between Masterfoods and its closest rivals

Every comparison with Masterfoods

15 comparisons

How has branded search demand for Masterfoods changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Masterfoods in New Zealand held steady, from 410 to 430.
  • Across the 12 months ending September 2026, Masterfoods’ share of searches among herb and spice brands in New Zealand decreased from 4.7% to 4.1%.
  • Across the 12 months ending September 2026, Masterfoods’ share of searches among herb and spice brands in New Zealand peaked at 5.3% in December 2025 and was lowest at 3.9% in March 2026.
  • Across the 12 months ending September 2026, Masterfoods fell from 6th to 7th among herb and spice brands in New Zealand.

How did search popularity change for New Zealand herb and spice brands in September 2026?

6 changes

  1. In September 2026, Fresh As overtook Old El Paso to rank 3rd among herb and spice brands in New Zealand, with 10.6% of the searches.

  2. In September 2026, Ceres Organics gained share of searches among herb and spice brands in New Zealand, from 48.5% to 52.2%.

  3. In September 2026, Old El Paso gained share of searches among herb and spice brands in New Zealand, from 8.7% to 9.7%.

  4. In September 2026, McCormick lost share of searches among herb and spice brands in New Zealand, from 5% to 1%.

  5. In September 2026, Gregg's lost share of searches among herb and spice brands in New Zealand, from 12.9% to 11.3%.

  6. In September 2026, Mrs Rogers lost share of searches among herb and spice brands in New Zealand, from 6.7% to 6%.

How are Masterfoods’ branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Masterfoods’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • chicken salt masterfoods
  • masterfoods
  • masterfoods barbecue sauce
  • masterfoods mayo
  • masterfoods mustard
  • masterfoods relish
  • masterfoods sauce
  • masterfoods spices
  • masterfoods tomato sauce

Do you work for Masterfoods? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Masterfoods compete?

Masterfoods is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sauce and condiment brands7th of 92.3%Show ranking
Herb and spice brands7th of 84.1%Shown above
Creator with pink hair and a pink jacket

Is Masterfoods your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free