Masterfoods vs Wattie's:Which is more popular by branded search in New Zealand?
In August 2026, Wattie's had more branded searches than Masterfoods among sauce and condiment brands in New Zealand. Wattie's was estimated to have 5.6K branded searches compared to Masterfoods’ 600, and held a 29.7% Share of Search versus Masterfoods’ 3.2%.
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Which is more popular in search, Masterfoods or Wattie's?
Compare the sauce and condiment brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wattie's, Masterfoods. The figures are in the table below the chart.
View monthly share of search table
| Month | Wattie's | Kewpie | Barker's of Geraldine | Heinz | Kikkoman | Masterfoods |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 24.8% | 28.3% | 15.4% | 6.7% | 3.5% |
| Nov 2025 | 19.3% | 24.7% | 33.5% | 13.5% | 6% | 3% |
| Dec 2025 | 16.9% | 19.9% | 40.7% | 13.3% | 5.4% | 3.9% |
| Jan 2026 | 20% | 24.8% | 27.9% | 15.4% | 8.2% | 3.7% |
| Feb 2026 | 19.7% | 26.7% | 24.1% | 16.4% | 9.7% | 3.4% |
| Mar 2026 | 58.3% | 11.7% | 10.6% | 13.1% | 4.6% | 1.6% |
| Apr 2026 | 23.9% | 27.3% | 20% | 13.6% | 11.9% | 3.3% |
| May 2026 | 31.6% | 21.4% | 16.2% | 11.7% | 16.7% | 2.5% |
| Jun 2026 | 16.7% | 25.8% | 16.4% | 15.9% | 22.3% | 3.1% |
| Jul 2026 | 20.5% | 27.9% | 18% | 15.3% | 14.6% | 3.7% |
| Aug 2026 | 29.7% | 23.5% | 18% | 13.6% | 11.9% | 3.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Masterfoods and Wattie's comparison changed over the last 12 months?
3 findings
- Wattie's was ahead of Masterfoods in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Masterfoods’ estimated Share of Search among sauce and condiment brands in New Zealand moved from 3.5% to 3.2%, and its estimated monthly branded searches moved from 520 to 600.
- Across the 11 months ending August 2026, Wattie's’ estimated Share of Search among sauce and condiment brands in New Zealand moved from 21.3% to 29.7%, and its estimated monthly branded searches moved from 3.1K to 5.6K.
How did search popularity change for New Zealand sauce and condiment brands in August 2026?
2 changes
In August 2026, Wattie's overtook Kewpie to take the highest estimated Share of Search among sauce and condiment brands in New Zealand, at 29.7%.
In August 2026, Masterfoods lost estimated Share of Search among sauce and condiment brands in New Zealand, from 3.7% to 3.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Masterfoods’ and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Masterfoods
14 branded search terms
- chicken salt masterfoods
- masterfoods
- masterfoods barbecue sauce
- masterfoods com au
- masterfoods honey soy garlic
- masterfoods hot english mustard
- masterfoods mayo
- masterfoods mustard
- masterfoods near me
- masterfoods nz
- masterfoods relish
- masterfoods sauce
- masterfoods spices
- masterfoods tomato sauce
Wattie's
24 branded search terms
- chilli beans watties
- tomato sauce watties
- wattie's
- watties
- watties bbq sauce
- watties beans
- watties beetroot
- watties big eat
- watties burger sauce
- watties chilli beans
- watties co nz
- watties ketchup
- watties mexican beans
- watties near me
- watties nz
- watties satay sauce
- watties sauce
- watties spaghetti
- watties steak sauce
- watties tomato
- watties tomato paste
- watties tomato puree
- watties tomato sauce
- watties tomato sauce can
Put your own brand in this comparison
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