Kaitaia Fire vs Masterfoods:Which is more popular?
In September 2026, Kaitaia Fire had more branded searches than Masterfoods among sauce and condiment brands in New Zealand. Kaitaia Fire had about 520 branded searches, while Masterfoods had 400. Kaitaia Fire made up 2.9% of all sauce and condiment brand searches we track, and Masterfoods accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about sauce and condiment brands, Kaitaia Fire appeared in two of the five answers and Masterfoods in none.
Who do people search for more?
Kaitaia Fire, about 30% more searches than Masterfoods
Who does AI mention more?
Kaitaia Fire, mentioned in 2 of 5 answers, Masterfoods in 0
Who does AI recommend more?
Kaitaia Fire, the only one of the two named
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Top sauce and condiment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kaitaia Fire was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Masterfoods did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wattie's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Barker's of Geraldine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kikkoman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kaitaia Fire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anathoth Farm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tuimato2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kewpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masterfoods0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sauce and condiment brands
5 answers
Asked ChatGPT
“Which sauce or condiment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sauce and condiment brands in New Zealand?”
Asked ChatGPT
“What's the best sauce or condiment brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“soy sauce nz”
Searched Google, AI Overview
“tomato sauce nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kaitaia Fire or Masterfoods more popular in search?
This chart shows how often people search Google for Kaitaia Fire and Masterfoods by name. Each line represents a brand's share of searches for all nine sauce and condiment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kaitaia Fire, Masterfoods. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kewpie | Wattie's | Barker's of Geraldine | Heinz | Kikkoman | Kaitaia Fire | Masterfoods | Anathoth Farm | Tuimato |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 30.6% | 23.9% | 12.3% | 5.2% | 3% | 2% | 0.54% | 0.54% |
| Nov 2025 | 22.2% | 26.7% | 28.9% | 11.1% | 4.6% | 3.2% | 2% | 0.86% | 0.55% |
| Dec 2025 | 18.6% | 21.7% | 36.8% | 11.5% | 4.3% | 3.2% | 2.4% | 1.1% | 0.44% |
| Jan 2026 | 22.2% | 27.5% | 23.9% | 12.8% | 6.2% | 3.7% | 2.4% | 0.67% | 0.55% |
| Feb 2026 | 23.8% | 28.1% | 20.6% | 13.6% | 7% | 3.4% | 2.3% | 0.72% | 0.46% |
| Mar 2026 | 8.9% | 68.4% | 7.7% | 9.2% | 2.9% | 1.5% | 0.93% | 0.34% | 0.12% |
| Apr 2026 | 25.1% | 30.3% | 17.9% | 11.4% | 9.1% | 2.8% | 2.4% | 0.51% | 0.4% |
| May 2026 | 22.6% | 31.2% | 16.3% | 10.9% | 13.6% | 2.5% | 2% | 0.46% | 0.35% |
| Jun 2026 | 25.1% | 23.2% | 15% | 13.5% | 17.4% | 2.8% | 2.3% | 0.51% | 0.28% |
| Jul 2026 | 26.6% | 26.7% | 16.3% | 13.2% | 10.5% | 2.9% | 2.8% | 0.54% | 0.42% |
| Aug 2026 | 23.7% | 30.5% | 17.2% | 12.6% | 9.1% | 3.4% | 2.5% | 0.59% | 0.37% |
| Sep 2026 | 30.7% | 26.9% | 18.1% | 11.4% | 6.9% | 2.9% | 2.3% | 0.51% | 0.28% |
How has the Kaitaia Fire and Masterfoods comparison changed over the last 12 months?
3 findings
- Kaitaia Fire was ahead of Masterfoods in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kaitaia Fire’s share of searches among sauce and condiment brands in New Zealand moved from 3% to 2.9%, and its estimated monthly branded searches moved from 500 to 520.
- Across the 12 months ending September 2026, Masterfoods’ share of searches among sauce and condiment brands in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches moved from 340 to 400.
How did search popularity change for New Zealand sauce and condiment brands in September 2026?
1 change
Estimated monthly branded searches for Masterfoods in New Zealand rose 17.6% over 12 measured months, from 340 to 400 in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Kaitaia Fire’s and Masterfoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kaitaia Fire
2 branded search terms
- kaitaia fire
- kaitaia fire ltd
Masterfoods
8 branded search terms
- chicken salt masterfoods
- masterfoods
- masterfoods barbecue sauce
- masterfoods mayo
- masterfoods mustard
- masterfoods relish
- masterfoods sauce
- masterfoods tomato sauce
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