Fresh As vs Gregg's:Which is more popular?
In September 2026, Gregg's had more branded searches than Fresh As among herb and spice brands in New Zealand. Gregg's had about 780 branded searches, while Fresh As had 730. Gregg's made up 11.3% of all herb and spice brand searches we track, and Fresh As accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about herb and spice brands, Fresh As and Gregg's each appeared in two of the five answers. Gregg's was mentioned before Fresh As in every answer that named either.
Who do people search for more?
Gregg's, about 7% more searches than Fresh As
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Gregg's, named ahead of Fresh As in 2 of 2 answers
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Top herb and spice brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fresh As and Gregg's were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gregg's was listed before Fresh As in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mrs Rogers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ceres Organics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Gregg's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fresh As2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masterfoods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Old El Paso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hansells0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McCormick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about herb and spice brands
5 answers
Asked ChatGPT
“Which herb and spice brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best herb and spice brands in New Zealand?”
Asked ChatGPT
“What's the best herb and spice brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“herb and spice brands”
Searched Google, AI Overview
“spice brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fresh As or Gregg's more popular in search?
This chart shows how often people search Google for Fresh As and Gregg's by name. Each line represents a brand's share of searches for all eight herb and spice brands we track, month by month, from searches in New Zealand.
Share of searches by month for Gregg's, Fresh As. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ceres Organics | Gregg's | Fresh As | Old El Paso | Mrs Rogers | Hansells | Masterfoods | McCormick |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 12.3% | 14.5% | 9.2% | 4.4% | 6.5% | 4.7% | 0.98% |
| Nov 2025 | 48.9% | 8.8% | 15% | 9.3% | 5.9% | 6.7% | 3.9% | 1.5% |
| Dec 2025 | 43.7% | 14% | 13.3% | 8.2% | 6% | 7.8% | 5.3% | 1.6% |
| Jan 2026 | 42.1% | 15.2% | 12.9% | 8.7% | 7% | 7.7% | 4.8% | 1.6% |
| Feb 2026 | 47.4% | 13.1% | 9.8% | 7.7% | 5.1% | 6.2% | 4.4% | 6.4% |
| Mar 2026 | 47.8% | 18.9% | 8% | 7.4% | 5.2% | 6.5% | 3.9% | 2.4% |
| Apr 2026 | 52.6% | 13.7% | 7.2% | 8% | 5.8% | 6.3% | 4.5% | 1.9% |
| May 2026 | 51.6% | 11.2% | 8.6% | 9.5% | 6% | 5% | 4.2% | 4% |
| Jun 2026 | 49.7% | 9% | 8.3% | 9% | 8.4% | 8.1% | 3.9% | 3.7% |
| Jul 2026 | 45.6% | 12.4% | 9.2% | 8.6% | 8% | 5.4% | 4.3% | 6.5% |
| Aug 2026 | 48.5% | 12.9% | 8.1% | 8.7% | 6.7% | 5.8% | 4.3% | 5% |
| Sep 2026 | 52.2% | 11.3% | 10.6% | 9.7% | 6% | 5.1% | 4.1% | 1% |
How has the Fresh As and Gregg's comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Gregg's took it in December 2025.
- Across the 12 months ending September 2026, Fresh As’ share of searches among herb and spice brands in New Zealand moved from 14.5% to 10.6%, and its estimated monthly branded searches moved from 890 to 730.
- Across the 12 months ending September 2026, Gregg's’ share of searches among herb and spice brands in New Zealand moved from 12.3% to 11.3%, and its estimated monthly branded searches moved from 750 to 780.
How did search popularity change for New Zealand herb and spice brands in September 2026?
2 changes
In September 2026, Fresh As overtook Old El Paso to rank 3rd among herb and spice brands in New Zealand, with 10.6% of the searches.
In September 2026, Gregg's lost share of searches among herb and spice brands in New Zealand, from 12.9% to 11.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fresh As’ and Gregg's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among herb and spice brands
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