Brandwave

How popular isFresh As in search?

In August 2026, there were an estimated 120 branded searches for Fresh As in New Zealand which is up 140% over the last 11 months. Fresh As holds 3.3% estimated Share of Search among New Zealand herb and spice brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. McCormick47.6%
  2. Old El Paso34.8%
  3. Hansells12%
  4. Fresh As3.3%
  5. Gregg's2.2%
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Which herb and spice brands compete with Fresh As?

Fresh As against herb and spice brands in New Zealand, by month

Share of Search by month for McCormick, Old El Paso, Hansells, Fresh As, Gregg's. The figures are in the table below the chart.

View monthly share of search table
MonthMcCormickOld El PasoHansellsFresh AsGregg's
Oct 20256.8%60.8%27%3.4%2%
Nov 20257.5%58.2%27.4%4.1%2.7%
Dec 20259.4%50%31.2%5.8%3.6%
Jan 20269.6%54.5%29.8%3.4%2.8%
Feb 202627.2%47%18.8%3%4%
Mar 202615.5%51.9%23.8%2.9%5.8%
Apr 202611.8%58.6%23.1%3.2%3.2%
May 202649.7%36.6%9.8%2.2%1.7%
Jun 202648.8%33.6%13.8%2.3%1.4%
Jul 202652.4%32.6%10.2%2.4%2.4%
Aug 202647.6%34.8%12%3.3%2.2%
Sep 2026—————

  1. 1.McCormick

    47.6%

    held 1st · 1.7K estimated branded searches · -22.3% vs prior month · -4.7 points

  2. 2.Old El Paso

    34.8%

    held 2nd · 1.3K estimated branded searches · -8.8% vs prior month · +2.2 points

  3. 3.Hansells

    12%

    held 3rd · 430 estimated branded searches · 0% vs prior month · +1.7 points

  4. 4.Fresh As

    3.3%

    held 4th · 120 estimated branded searches · +20% vs prior month · +1 points

  5. 5.Gregg's

    2.2%

    held 5th · 80 estimated branded searches · -20% vs prior month · -0.2 points

Compare search popularity between Fresh As and its closest rivals

How has branded search demand for Fresh As changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fresh As in New Zealand rose from 50 to 120.
  • Across the 11 months ending August 2026, Fresh As’ estimated Share of Search among herb and spice brands in New Zealand peaked at 5.8% in December 2025 and was lowest at 2.2% in May 2026.

How did search popularity change for New Zealand herb and spice brands in August 2026?

  1. In August 2026, Old El Paso gained estimated Share of Search among herb and spice brands in New Zealand, from 32.6% to 34.8%.

  2. In August 2026, Hansells gained estimated Share of Search among herb and spice brands in New Zealand, from 10.2% to 12%.

  3. In August 2026, Fresh As gained estimated Share of Search among herb and spice brands in New Zealand, from 2.4% to 3.3%.

  4. In August 2026, McCormick lost estimated Share of Search among herb and spice brands in New Zealand, from 52.4% to 47.6%.

  5. Estimated monthly branded searches for Gregg's in New Zealand rose 166.7% over 11 measured months, from 30 to 80 in August 2026.

How is Fresh As measured?

Brandwave collects information about searches that people make online using Fresh As’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • fresh as freeze dried
  • fresh as herbs

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How the Brand Demand Index is measured

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