Fresh As vs Mrs Rogers:Which is more popular?
In September 2026, Fresh As had more branded searches than Mrs Rogers among herb and spice brands in New Zealand. Fresh As had about 730 branded searches, while Mrs Rogers had 410. Fresh As made up 10.6% of all herb and spice brand searches we track, and Mrs Rogers accounted for 6%. When we asked ChatGPT and Google AI Overviews about herb and spice brands, Mrs Rogers appeared in four of the five answers and Fresh As in two. Mrs Rogers was mentioned before Fresh As in three out of four answers.
Who do people search for more?
Fresh As, about 78% more searches than Mrs Rogers
Who does AI mention more?
Mrs Rogers, mentioned in 4 of 5 answers, Fresh As in 2
Who does AI recommend more?
Mrs Rogers, named ahead of Fresh As in 3 of 4 answers
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Top herb and spice brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mrs Rogers was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fresh As was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mrs Rogers was listed before Fresh As in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mrs Rogers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ceres Organics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gregg's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fresh As2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masterfoods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Old El Paso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hansells0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McCormick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about herb and spice brands
5 answers
Asked ChatGPT
“Which herb and spice brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best herb and spice brands in New Zealand?”
Asked ChatGPT
“What's the best herb and spice brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“herb and spice brands”
Searched Google, AI Overview
“spice brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fresh As or Mrs Rogers more popular in search?
This chart shows how often people search Google for Fresh As and Mrs Rogers by name. Each line represents a brand's share of searches for all eight herb and spice brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fresh As, Mrs Rogers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ceres Organics | Gregg's | Fresh As | Old El Paso | Mrs Rogers | Hansells | Masterfoods | McCormick |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 12.3% | 14.5% | 9.2% | 4.4% | 6.5% | 4.7% | 0.98% |
| Nov 2025 | 48.9% | 8.8% | 15% | 9.3% | 5.9% | 6.7% | 3.9% | 1.5% |
| Dec 2025 | 43.7% | 14% | 13.3% | 8.2% | 6% | 7.8% | 5.3% | 1.6% |
| Jan 2026 | 42.1% | 15.2% | 12.9% | 8.7% | 7% | 7.7% | 4.8% | 1.6% |
| Feb 2026 | 47.4% | 13.1% | 9.8% | 7.7% | 5.1% | 6.2% | 4.4% | 6.4% |
| Mar 2026 | 47.8% | 18.9% | 8% | 7.4% | 5.2% | 6.5% | 3.9% | 2.4% |
| Apr 2026 | 52.6% | 13.7% | 7.2% | 8% | 5.8% | 6.3% | 4.5% | 1.9% |
| May 2026 | 51.6% | 11.2% | 8.6% | 9.5% | 6% | 5% | 4.2% | 4% |
| Jun 2026 | 49.7% | 9% | 8.3% | 9% | 8.4% | 8.1% | 3.9% | 3.7% |
| Jul 2026 | 45.6% | 12.4% | 9.2% | 8.6% | 8% | 5.4% | 4.3% | 6.5% |
| Aug 2026 | 48.5% | 12.9% | 8.1% | 8.7% | 6.7% | 5.8% | 4.3% | 5% |
| Sep 2026 | 52.2% | 11.3% | 10.6% | 9.7% | 6% | 5.1% | 4.1% | 1% |
How has the Fresh As and Mrs Rogers comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Mrs Rogers took it in June 2026, Fresh As took it in July 2026.
- Across the 12 months ending September 2026, Fresh As’ share of searches among herb and spice brands in New Zealand moved from 14.5% to 10.6%, and its estimated monthly branded searches moved from 890 to 730.
- Across the 12 months ending September 2026, Mrs Rogers’ share of searches among herb and spice brands in New Zealand moved from 4.4% to 6%, and its estimated monthly branded searches moved from 270 to 410.
How did search popularity change for New Zealand herb and spice brands in September 2026?
2 changes
In September 2026, Fresh As overtook Old El Paso to rank 3rd among herb and spice brands in New Zealand, with 10.6% of the searches.
In September 2026, Mrs Rogers lost share of searches among herb and spice brands in New Zealand, from 6.7% to 6%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fresh As’ and Mrs Rogers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fresh As
2 branded search terms
- fresh as
- fresh as herbs
Mrs Rogers
3 branded search terms
- mrs rogers
- mrs rogers spices
- mrsrogers
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