Fresh As vs Hansells:Which is more popular by branded search in New Zealand?
In August 2026, Hansells had more branded searches than Fresh As among herb and spice brands in New Zealand. Hansells was estimated to have 430 branded searches compared to Fresh As’ 120, and held a 12% Share of Search versus Fresh As’ 3.3%.
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Which is more popular in search, Fresh As or Hansells?
Compare the herb, spice and seasoning brands New Zealand cooks use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hansells, Fresh As. The figures are in the table below the chart.
View monthly share of search table
| Month | McCormick | Old El Paso | Hansells | Fresh As | Gregg's |
|---|---|---|---|---|---|
| Oct 2025 | 6.8% | 60.8% | 27% | 3.4% | 2% |
| Nov 2025 | 7.5% | 58.2% | 27.4% | 4.1% | 2.7% |
| Dec 2025 | 9.4% | 50% | 31.2% | 5.8% | 3.6% |
| Jan 2026 | 9.6% | 54.5% | 29.8% | 3.4% | 2.8% |
| Feb 2026 | 27.2% | 47% | 18.8% | 3% | 4% |
| Mar 2026 | 15.5% | 51.9% | 23.8% | 2.9% | 5.8% |
| Apr 2026 | 11.8% | 58.6% | 23.1% | 3.2% | 3.2% |
| May 2026 | 49.7% | 36.6% | 9.8% | 2.2% | 1.7% |
| Jun 2026 | 48.8% | 33.6% | 13.8% | 2.3% | 1.4% |
| Jul 2026 | 52.4% | 32.6% | 10.2% | 2.4% | 2.4% |
| Aug 2026 | 47.6% | 34.8% | 12% | 3.3% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Fresh As and Hansells comparison changed over the last 12 months?
3 findings
- Hansells was ahead of Fresh As in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fresh As’ estimated Share of Search among herb and spice brands in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 50 to 120.
- Across the 11 months ending August 2026, Hansells’ estimated Share of Search among herb and spice brands in New Zealand moved from 27% to 12%, and its estimated monthly branded searches moved from 400 to 430.
How did search popularity change for New Zealand herb and spice brands in August 2026?
2 changes
In August 2026, Hansells gained estimated Share of Search among herb and spice brands in New Zealand, from 10.2% to 12%.
In August 2026, Fresh As gained estimated Share of Search among herb and spice brands in New Zealand, from 2.4% to 3.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Fresh As’ and Hansells’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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