How popular isHansells in search?
In August 2026, there were an estimated 430 branded searches for Hansells in New Zealand which is up 7.5% over the last 11 months. Hansells holds 12% estimated Share of Search among New Zealand herb and spice brands and is ranked 3rd of 5 competitors for search popularity.
McCormick47.6%
Old El Paso34.8%
Hansells12%
Fresh As3.3%
Gregg's2.2%
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Which herb and spice brands compete with Hansells?
Share of Search by month for McCormick, Old El Paso, Hansells, Fresh As, Gregg's. The figures are in the table below the chart.
View monthly share of search table
| Month | McCormick | Old El Paso | Hansells | Fresh As | Gregg's |
|---|---|---|---|---|---|
| Oct 2025 | 6.8% | 60.8% | 27% | 3.4% | 2% |
| Nov 2025 | 7.5% | 58.2% | 27.4% | 4.1% | 2.7% |
| Dec 2025 | 9.4% | 50% | 31.2% | 5.8% | 3.6% |
| Jan 2026 | 9.6% | 54.5% | 29.8% | 3.4% | 2.8% |
| Feb 2026 | 27.2% | 47% | 18.8% | 3% | 4% |
| Mar 2026 | 15.5% | 51.9% | 23.8% | 2.9% | 5.8% |
| Apr 2026 | 11.8% | 58.6% | 23.1% | 3.2% | 3.2% |
| May 2026 | 49.7% | 36.6% | 9.8% | 2.2% | 1.7% |
| Jun 2026 | 48.8% | 33.6% | 13.8% | 2.3% | 1.4% |
| Jul 2026 | 52.4% | 32.6% | 10.2% | 2.4% | 2.4% |
| Aug 2026 | 47.6% | 34.8% | 12% | 3.3% | 2.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.6% | 1.7K | -22.3% | -4.7 points | |
| 2, held 2nd | 34.8% | 1.3K | -8.8% | +2.2 points | |
| 3, held 3rd | 12% | 430 | 0% | +1.7 points | |
| 4, held 4th | 3.3% | 120 | +20% | +1 points | |
| 5, held 5th | 2.2% | 80 | -20% | -0.2 points |
47.6%
held 1st · 1.7K estimated branded searches · -22.3% vs prior month · -4.7 points
34.8%
held 2nd · 1.3K estimated branded searches · -8.8% vs prior month · +2.2 points
3.
Hansells12%
held 3rd · 430 estimated branded searches · 0% vs prior month · +1.7 points
4.
Fresh As3.3%
held 4th · 120 estimated branded searches · +20% vs prior month · +1 points
5.
Gregg's2.2%
held 5th · 80 estimated branded searches · -20% vs prior month · -0.2 points
Compare search popularity between Hansells and its closest rivals
How has branded search demand for Hansells changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hansells in New Zealand rose from 400 to 430.
- Across the 11 months ending August 2026, Hansells’ estimated Share of Search among herb and spice brands in New Zealand decreased from 27% to 12%.
- Across the 11 months ending August 2026, Hansells’ estimated Share of Search among herb and spice brands in New Zealand peaked at 31.2% in December 2025 and was lowest at 9.8% in May 2026.
- Across the 11 months ending August 2026, Hansells fell from 2nd to 3rd among herb and spice brands in New Zealand.
How did search popularity change for New Zealand herb and spice brands in August 2026?
5 changes
In August 2026, Old El Paso gained estimated Share of Search among herb and spice brands in New Zealand, from 32.6% to 34.8%.
In August 2026, Hansells gained estimated Share of Search among herb and spice brands in New Zealand, from 10.2% to 12%.
In August 2026, Fresh As gained estimated Share of Search among herb and spice brands in New Zealand, from 2.4% to 3.3%.
In August 2026, McCormick lost estimated Share of Search among herb and spice brands in New Zealand, from 52.4% to 47.6%.
Estimated monthly branded searches for Gregg's in New Zealand rose 166.7% over 11 measured months, from 30 to 80 in August 2026.
How is Hansells measured?
Brandwave collects information about searches that people make online using Hansells’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- hansells
- hansells yogurt maker
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Is Hansells your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.