Fresh As vs Old El Paso:Which is more popular by branded search in New Zealand?
In August 2026, Old El Paso had more branded searches than Fresh As among herb and spice brands in New Zealand. Old El Paso was estimated to have 1.3K branded searches compared to Fresh As’ 120, and held a 34.8% Share of Search versus Fresh As’ 3.3%.
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Which is more popular in search, Fresh As or Old El Paso?
Compare the herb, spice and seasoning brands New Zealand cooks use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Old El Paso, Fresh As. The figures are in the table below the chart.
View monthly share of search table
| Month | McCormick | Old El Paso | Hansells | Fresh As | Gregg's |
|---|---|---|---|---|---|
| Oct 2025 | 6.8% | 60.8% | 27% | 3.4% | 2% |
| Nov 2025 | 7.5% | 58.2% | 27.4% | 4.1% | 2.7% |
| Dec 2025 | 9.4% | 50% | 31.2% | 5.8% | 3.6% |
| Jan 2026 | 9.6% | 54.5% | 29.8% | 3.4% | 2.8% |
| Feb 2026 | 27.2% | 47% | 18.8% | 3% | 4% |
| Mar 2026 | 15.5% | 51.9% | 23.8% | 2.9% | 5.8% |
| Apr 2026 | 11.8% | 58.6% | 23.1% | 3.2% | 3.2% |
| May 2026 | 49.7% | 36.6% | 9.8% | 2.2% | 1.7% |
| Jun 2026 | 48.8% | 33.6% | 13.8% | 2.3% | 1.4% |
| Jul 2026 | 52.4% | 32.6% | 10.2% | 2.4% | 2.4% |
| Aug 2026 | 47.6% | 34.8% | 12% | 3.3% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Fresh As and Old El Paso comparison changed over the last 12 months?
3 findings
- Old El Paso was ahead of Fresh As in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fresh As’ estimated Share of Search among herb and spice brands in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 50 to 120.
- Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among herb and spice brands in New Zealand moved from 60.8% to 34.8%, and its estimated monthly branded searches moved from 900 to 1.3K.
How did search popularity change for New Zealand herb and spice brands in August 2026?
2 changes
In August 2026, Old El Paso gained estimated Share of Search among herb and spice brands in New Zealand, from 32.6% to 34.8%.
In August 2026, Fresh As gained estimated Share of Search among herb and spice brands in New Zealand, from 2.4% to 3.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Fresh As’ and Old El Paso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fresh As
2 branded search terms
- fresh as freeze dried
- fresh as herbs
Old El Paso
17 branded search terms
- old el paso fajita kit
- old el paso near me
- old el paso new zealand
- old el paso nz
- old el paso quesadilla kit
- old el paso refried
- old el paso salsa
- old el paso seasoning
- old el paso spice
- old el paso spice mix
- old el paso taco
- old el paso taco kit
- old el paso taco seasoning
- old el paso taco shells
- old el paso tortilla
- oldelpaso
- oldelpaso com au
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.