Brandwave

How popular isOld El Paso in search?

In August 2026, there were an estimated 1.3K branded searches for Old El Paso in New Zealand which is up 38.9% over the last 11 months. Old El Paso holds 34.8% estimated Share of Search among New Zealand herb and spice brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. McCormick47.6%
  2. Old El Paso34.8%
  3. Hansells12%
  4. Fresh As3.3%
  5. Gregg's2.2%
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Which herb and spice brands compete with Old El Paso?

Old El Paso against herb and spice brands in New Zealand, by month

Share of Search by month for McCormick, Old El Paso, Hansells, Fresh As, Gregg's. The figures are in the table below the chart.

View monthly share of search table
MonthMcCormickOld El PasoHansellsFresh AsGregg's
Oct 20256.8%60.8%27%3.4%2%
Nov 20257.5%58.2%27.4%4.1%2.7%
Dec 20259.4%50%31.2%5.8%3.6%
Jan 20269.6%54.5%29.8%3.4%2.8%
Feb 202627.2%47%18.8%3%4%
Mar 202615.5%51.9%23.8%2.9%5.8%
Apr 202611.8%58.6%23.1%3.2%3.2%
May 202649.7%36.6%9.8%2.2%1.7%
Jun 202648.8%33.6%13.8%2.3%1.4%
Jul 202652.4%32.6%10.2%2.4%2.4%
Aug 202647.6%34.8%12%3.3%2.2%
Sep 2026—————

  1. 1.McCormick

    47.6%

    held 1st · 1.7K estimated branded searches · -22.3% vs prior month · -4.7 points

  2. 2.Old El Paso

    34.8%

    held 2nd · 1.3K estimated branded searches · -8.8% vs prior month · +2.2 points

  3. 3.Hansells

    12%

    held 3rd · 430 estimated branded searches · 0% vs prior month · +1.7 points

  4. 4.Fresh As

    3.3%

    held 4th · 120 estimated branded searches · +20% vs prior month · +1 points

  5. 5.Gregg's

    2.2%

    held 5th · 80 estimated branded searches · -20% vs prior month · -0.2 points

Compare search popularity between Old El Paso and its closest rivals

How has branded search demand for Old El Paso changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Old El Paso in New Zealand rose from 900 to 1.3K.
  • Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among herb and spice brands in New Zealand decreased from 60.8% to 34.8%.
  • Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among herb and spice brands in New Zealand peaked at 60.8% in October 2025 and was lowest at 32.6% in July 2026.
  • Across the 11 months ending August 2026, Old El Paso fell from 1st to 2nd among herb and spice brands in New Zealand.

How did search popularity change for New Zealand herb and spice brands in August 2026?

  1. In August 2026, Old El Paso gained estimated Share of Search among herb and spice brands in New Zealand, from 32.6% to 34.8%.

  2. In August 2026, Hansells gained estimated Share of Search among herb and spice brands in New Zealand, from 10.2% to 12%.

  3. In August 2026, Fresh As gained estimated Share of Search among herb and spice brands in New Zealand, from 2.4% to 3.3%.

  4. In August 2026, McCormick lost estimated Share of Search among herb and spice brands in New Zealand, from 52.4% to 47.6%.

  5. Estimated monthly branded searches for Gregg's in New Zealand rose 166.7% over 11 measured months, from 30 to 80 in August 2026.

How is Old El Paso measured?

Brandwave collects information about searches that people make online using Old El Paso’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • old el paso fajita kit
  • old el paso near me
  • old el paso new zealand
  • old el paso nz
  • old el paso quesadilla kit
  • old el paso refried
  • old el paso salsa
  • old el paso seasoning
  • old el paso spice
  • old el paso spice mix
  • old el paso taco
  • old el paso taco kit
  • old el paso taco seasoning
  • old el paso taco shells
  • old el paso tortilla
  • oldelpaso
  • oldelpaso com au

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How the Brand Demand Index is measured

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