McCormick vs Old El Paso:Which is more popular by branded search in New Zealand?
In August 2026, McCormick had more branded searches than Old El Paso among herb and spice brands in New Zealand. McCormick was estimated to have 1.7K branded searches compared to Old El Paso’s 1.3K, and held a 47.6% Share of Search versus Old El Paso’s 34.8%.
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Which is more popular in search, McCormick or Old El Paso?
Compare the herb, spice and seasoning brands New Zealand cooks use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McCormick, Old El Paso. The figures are in the table below the chart.
View monthly share of search table
| Month | McCormick | Old El Paso | Hansells | Fresh As | Gregg's |
|---|---|---|---|---|---|
| Oct 2025 | 6.8% | 60.8% | 27% | 3.4% | 2% |
| Nov 2025 | 7.5% | 58.2% | 27.4% | 4.1% | 2.7% |
| Dec 2025 | 9.4% | 50% | 31.2% | 5.8% | 3.6% |
| Jan 2026 | 9.6% | 54.5% | 29.8% | 3.4% | 2.8% |
| Feb 2026 | 27.2% | 47% | 18.8% | 3% | 4% |
| Mar 2026 | 15.5% | 51.9% | 23.8% | 2.9% | 5.8% |
| Apr 2026 | 11.8% | 58.6% | 23.1% | 3.2% | 3.2% |
| May 2026 | 49.7% | 36.6% | 9.8% | 2.2% | 1.7% |
| Jun 2026 | 48.8% | 33.6% | 13.8% | 2.3% | 1.4% |
| Jul 2026 | 52.4% | 32.6% | 10.2% | 2.4% | 2.4% |
| Aug 2026 | 47.6% | 34.8% | 12% | 3.3% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the McCormick and Old El Paso comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: McCormick took it in May 2026.
- Across the 11 months ending August 2026, McCormick’s estimated Share of Search among herb and spice brands in New Zealand moved from 6.8% to 47.6%, and its estimated monthly branded searches moved from 100 to 1.7K.
- Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among herb and spice brands in New Zealand moved from 60.8% to 34.8%, and its estimated monthly branded searches moved from 900 to 1.3K.
How did search popularity change for New Zealand herb and spice brands in August 2026?
2 changes
In August 2026, Old El Paso gained estimated Share of Search among herb and spice brands in New Zealand, from 32.6% to 34.8%.
In August 2026, McCormick lost estimated Share of Search among herb and spice brands in New Zealand, from 52.4% to 47.6%.
How each brand is measured
Brandwave collects information about searches that people make online using McCormick’s and Old El Paso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McCormick
14 branded search terms
- mccormick curry seasoning
- mccormick grill mates burger seasoning
- mccormick grill mates montreal chicken seasoning
- mccormick grill mates steak seasoning
- mccormick herbs
- mccormick italian spice
- mccormick old bay seasoning
- mccormick original taco seasoning
- mccormick original taco seasoning mix
- mccormick perfect pinch italian seasoning
- mccormick pickling spice
- mccormick seasoning
- mccormick spice
- mccormick taco spice
Old El Paso
17 branded search terms
- old el paso fajita kit
- old el paso near me
- old el paso new zealand
- old el paso nz
- old el paso quesadilla kit
- old el paso refried
- old el paso salsa
- old el paso seasoning
- old el paso spice
- old el paso spice mix
- old el paso taco
- old el paso taco kit
- old el paso taco seasoning
- old el paso taco shells
- old el paso tortilla
- oldelpaso
- oldelpaso com au
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.