Fresh As vs Gregg's:Which is more popular by branded search in New Zealand?
In August 2026, Fresh As had more branded searches than Gregg's among herb and spice brands in New Zealand. Fresh As was estimated to have 120 branded searches compared to Gregg's’ 80, and held a 3.3% Share of Search versus Gregg's’ 2.2%.
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Which is more popular in search, Fresh As or Gregg's?
Compare the herb, spice and seasoning brands New Zealand cooks use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fresh As, Gregg's. The figures are in the table below the chart.
View monthly share of search table
| Month | McCormick | Old El Paso | Hansells | Fresh As | Gregg's |
|---|---|---|---|---|---|
| Oct 2025 | 6.8% | 60.8% | 27% | 3.4% | 2% |
| Nov 2025 | 7.5% | 58.2% | 27.4% | 4.1% | 2.7% |
| Dec 2025 | 9.4% | 50% | 31.2% | 5.8% | 3.6% |
| Jan 2026 | 9.6% | 54.5% | 29.8% | 3.4% | 2.8% |
| Feb 2026 | 27.2% | 47% | 18.8% | 3% | 4% |
| Mar 2026 | 15.5% | 51.9% | 23.8% | 2.9% | 5.8% |
| Apr 2026 | 11.8% | 58.6% | 23.1% | 3.2% | 3.2% |
| May 2026 | 49.7% | 36.6% | 9.8% | 2.2% | 1.7% |
| Jun 2026 | 48.8% | 33.6% | 13.8% | 2.3% | 1.4% |
| Jul 2026 | 52.4% | 32.6% | 10.2% | 2.4% | 2.4% |
| Aug 2026 | 47.6% | 34.8% | 12% | 3.3% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Fresh As and Gregg's comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Gregg's took it in February 2026, Fresh As took it in May 2026.
- Across the 11 months ending August 2026, Fresh As’ estimated Share of Search among herb and spice brands in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 50 to 120.
- Across the 11 months ending August 2026, Gregg's’ estimated Share of Search among herb and spice brands in New Zealand moved from 2% to 2.2%, and its estimated monthly branded searches moved from 30 to 80.
How did search popularity change for New Zealand herb and spice brands in August 2026?
2 changes
In August 2026, Fresh As gained estimated Share of Search among herb and spice brands in New Zealand, from 2.4% to 3.3%.
Estimated monthly branded searches for Gregg's in New Zealand rose 166.7% over 11 measured months, from 30 to 80 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fresh As’ and Gregg's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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