Fresh As vs McCormick:Which is more popular by branded search in New Zealand?
In August 2026, McCormick had more branded searches than Fresh As among herb and spice brands in New Zealand. McCormick was estimated to have 1.7K branded searches compared to Fresh As’ 120, and held a 47.6% Share of Search versus Fresh As’ 3.3%.
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Which is more popular in search, Fresh As or McCormick?
Compare the herb, spice and seasoning brands New Zealand cooks use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McCormick, Fresh As. The figures are in the table below the chart.
View monthly share of search table
| Month | McCormick | Old El Paso | Hansells | Fresh As | Gregg's |
|---|---|---|---|---|---|
| Oct 2025 | 6.8% | 60.8% | 27% | 3.4% | 2% |
| Nov 2025 | 7.5% | 58.2% | 27.4% | 4.1% | 2.7% |
| Dec 2025 | 9.4% | 50% | 31.2% | 5.8% | 3.6% |
| Jan 2026 | 9.6% | 54.5% | 29.8% | 3.4% | 2.8% |
| Feb 2026 | 27.2% | 47% | 18.8% | 3% | 4% |
| Mar 2026 | 15.5% | 51.9% | 23.8% | 2.9% | 5.8% |
| Apr 2026 | 11.8% | 58.6% | 23.1% | 3.2% | 3.2% |
| May 2026 | 49.7% | 36.6% | 9.8% | 2.2% | 1.7% |
| Jun 2026 | 48.8% | 33.6% | 13.8% | 2.3% | 1.4% |
| Jul 2026 | 52.4% | 32.6% | 10.2% | 2.4% | 2.4% |
| Aug 2026 | 47.6% | 34.8% | 12% | 3.3% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Fresh As and McCormick comparison changed over the last 12 months?
3 findings
- McCormick was ahead of Fresh As in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fresh As’ estimated Share of Search among herb and spice brands in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 50 to 120.
- Across the 11 months ending August 2026, McCormick’s estimated Share of Search among herb and spice brands in New Zealand moved from 6.8% to 47.6%, and its estimated monthly branded searches moved from 100 to 1.7K.
How did search popularity change for New Zealand herb and spice brands in August 2026?
2 changes
In August 2026, Fresh As gained estimated Share of Search among herb and spice brands in New Zealand, from 2.4% to 3.3%.
In August 2026, McCormick lost estimated Share of Search among herb and spice brands in New Zealand, from 52.4% to 47.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Fresh As’ and McCormick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fresh As
2 branded search terms
- fresh as freeze dried
- fresh as herbs
McCormick
14 branded search terms
- mccormick curry seasoning
- mccormick grill mates burger seasoning
- mccormick grill mates montreal chicken seasoning
- mccormick grill mates steak seasoning
- mccormick herbs
- mccormick italian spice
- mccormick old bay seasoning
- mccormick original taco seasoning
- mccormick original taco seasoning mix
- mccormick perfect pinch italian seasoning
- mccormick pickling spice
- mccormick seasoning
- mccormick spice
- mccormick taco spice
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.