Ceres Organics vs Pic's:Which is more popular by branded search in New Zealand?
In August 2026, Pic's had more branded searches than Ceres Organics among spread brands in New Zealand. Pic's was estimated to have 6.8K branded searches compared to Ceres Organics’ 4.8K, and held a 20.7% Share of Search versus Ceres Organics’ 14.5%.
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Which is more popular in search, Ceres Organics or Pic's?
Compare the Marmite, peanut butter and sweet spread brands New Zealanders put on toast. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pic's, Ceres Organics. The figures are in the table below the chart.
View monthly share of search table
| Month | Nutella | Pic's | Fix & Fogg | Marmite | Ceres Organics | Vegemite |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.2% | 26.3% | 13.4% | 14.5% | 14.8% | 9.9% |
| Nov 2025 | 20.3% | 26.4% | 11.4% | 17.1% | 14.8% | 10% |
| Dec 2025 | 17.8% | 34.1% | 10.3% | 15% | 12.6% | 10.2% |
| Jan 2026 | 16.2% | 37.5% | 9% | 13.5% | 14.2% | 9.6% |
| Feb 2026 | 19.4% | 31.5% | 8.9% | 16.5% | 14% | 9.7% |
| Mar 2026 | 17.7% | 30% | 11% | 15.6% | 15.7% | 10% |
| Apr 2026 | 22.5% | 25% | 10.5% | 14.7% | 17.9% | 9.4% |
| May 2026 | 22.6% | 20.8% | 12.2% | 17% | 17.9% | 9.4% |
| Jun 2026 | 20.8% | 15.6% | 8.9% | 11.6% | 13.7% | 29.4% |
| Jul 2026 | 24.6% | 22.4% | 10.5% | 17% | 16.1% | 9.4% |
| Aug 2026 | 21.8% | 20.7% | 18.6% | 16.1% | 14.5% | 8.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ceres Organics and Pic's comparison changed over the last 12 months?
3 findings
- Pic's was ahead of Ceres Organics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ceres Organics’ estimated Share of Search among spread brands in New Zealand moved from 14.8% to 14.5%, and its estimated monthly branded searches moved from 3.9K to 4.8K.
- Across the 11 months ending August 2026, Pic's’ estimated Share of Search among spread brands in New Zealand moved from 26.3% to 20.7%, and its estimated monthly branded searches moved from 7K to 6.8K.
How did search popularity change for New Zealand spread brands in August 2026?
3 changes
In August 2026, Fix & Fogg overtook Ceres Organics to rank 3rd among spread brands in New Zealand, at 18.6%.
In August 2026, Pic's lost estimated Share of Search among spread brands in New Zealand, from 22.4% to 20.7%.
In August 2026, Ceres Organics lost estimated Share of Search among spread brands in New Zealand, from 16.1% to 14.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Ceres Organics’ and Pic's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ceres Organics
8 branded search terms
- ceres co nz
- ceres organics
- ceres organics matcha powder
- ceres organics near me
- ceres organics nz
- ceres organics online
- ceres organics peanut butter
- ceresorganics
Pic's
12 branded search terms
- pic's peanut butter
- pics chocolate peanut butter
- pics crunchy peanut butter
- pics peanut butter
- pics peanut butter 1kg
- pics peanut butter countdown
- pics peanut butter crunchy
- pics peanut butter pak n save
- pics peanut butter slug
- pics peanut butter smooth
- pics peanut butter world
- pics smooth peanut butter
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.