Brandwave

Ceres Organics vs Diamond:Which is more popular?

In September 2026, Ceres Organics had more branded searches than Diamond among pasta and rice brands in New Zealand. Ceres Organics had about 3,600 branded searches, while Diamond had 210. Ceres Organics made up 33.8% of all pasta and rice brand searches we track, and Diamond accounted for 2%. When we asked ChatGPT and Google AI Overviews about pasta and rice brands, Ceres Organics appeared in three of the five answers and Diamond in two. Diamond was mentioned before Ceres Organics in two out of three answers that named either.

Among pasta and rice brands in New Zealand in September 2026

Who do people search for more?

Ceres Organics, about 17 searches for every 1 for Diamond

Ceres Organics 3.6K searchesDiamond 210 searches

Who does AI mention more?

Ceres Organics, mentioned in 3 of 5 answers, Diamond in 2

Ceres Organics in 3 of 5Diamond in 2 of 5

Who does AI recommend more?

Diamond, named ahead of Ceres Organics in 2 of 3 answers

Diamond first in 2Ceres Organics first in 1

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Top pasta and rice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ceres Organics was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Diamond was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Diamond was listed before Ceres Organics in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. San Remo1st
  2. Barilla2nd
  3. SunRice3rd
  4. Diamond4th
  5. Pams5th
  6. Fortune6th
  7. Ceres Organics7th
  8. King’s Choice8th
  9. Delmaine9th
  10. Ben's Original–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • San Remo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SunRice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ceres Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Barilla3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fortune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diamond2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • King’s Choice2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Delmaine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ben's Original0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta and rice brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ceres Organics or Diamond more popular in search?

This chart shows how often people search Google for Ceres Organics and Diamond by name. Each line represents a brand's share of searches for all ten pasta and rice brands we track, month by month, from searches in New Zealand.

Ceres Organics and Diamond among pasta and rice brands in New Zealand, by month

Share of searches by month for Ceres Organics, Diamond. The figures are in the table below the chart.

View monthly share of searches table
MonthCeres OrganicsBarillaDelmainePamsSan RemoSunRiceBen's OriginalFortuneDiamondKing’s Choice
Oct 202530.5%10.8%9.7%14.8%10.4%7.9%6.2%7.6%1.5%0.74%
Nov 202533%10.8%12.4%12.2%9.2%7.8%5.8%6.7%1.3%0.8%
Dec 202530.5%13.5%12.7%13.3%8.4%6.9%5.3%7.5%1.1%0.89%
Jan 202630.5%17.1%10.1%11.4%8.5%8.2%4.4%7.6%1.5%0.74%
Feb 202631.5%18%10%11.3%7.8%6.9%4.8%7.8%1.5%0.43%
Mar 202632.3%15.5%8.8%12.5%8.7%7%5.5%7.9%1.5%0.36%
Apr 202635.5%16.7%9.4%10.4%8%7.9%4.5%5.8%1.4%0.49%
May 202629.5%27.5%8.9%8.6%7.5%6.6%5%4.8%1.1%0.41%
Jun 202629.1%27.8%9.5%8.3%8%5.3%5.6%4.8%1.4%0.32%
Jul 202630.2%23.6%10.1%7.6%7.7%6.2%6.8%6%1.4%0.34%
Aug 202629.1%23.2%8.8%11.2%7.4%7%6.4%4.8%1.7%0.32%
Sep 202633.8%14.5%12%10.1%8.6%7.4%5.7%5.5%2%0.28%

How has the Ceres Organics and Diamond comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand pasta and rice brands in September 2026?

2 changes

  1. In September 2026, Ceres Organics gained share of searches among pasta and rice brands in New Zealand, from 29.1% to 33.8%.

  2. Diamond’s share of searches among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 1.4% to 2% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ceres Organics’ and Diamond’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ceres Organics

2 branded search terms

  • ceres organics
  • ceresorganics

Diamond

1 branded search term

  • diamond pasta

How the Brand Demand Index is measured

Other head-to-heads among pasta and rice brands

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