Brandwave

How popular isBookme in search?

In August 2026, there were an estimated 33.3K branded searches for Bookme in New Zealand which is down 18% over the last 11 months. Bookme holds 34.4% estimated Share of Search among New Zealand deal and voucher sites and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. GrabOne52.3%
  2. Bookme34.4%
  3. CheapieDeals9.6%
  4. Treatme1.9%
  5. Groupon1.8%
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Which deal and voucher sites compete with Bookme?

Bookme against deal and voucher sites in New Zealand, by month

Share of Search by month for GrabOne, Bookme, CheapieDeals. The figures are in the table below the chart.

View monthly share of search table
MonthGrabOneBookmeCheapieDealsTreatmeGroupon
Oct 202561%27.5%7.7%1.9%1.8%
Nov 202534.6%42.1%17.3%2.7%3.2%
Dec 202529.2%52.4%12.8%2.5%3.1%
Jan 202622.5%63.8%8.7%2.2%2.7%
Feb 202623.5%57.2%13.5%2.8%2.9%
Mar 202651.1%36%9.3%2.1%1.6%
Apr 202646.7%41.8%8.3%1.7%1.5%
May 202648.1%37.5%10.7%2.1%1.6%
Jun 202652%34.2%10.1%2.2%1.6%
Jul 202653.1%35.1%8.4%1.6%1.8%
Aug 202652.3%34.4%9.6%1.9%1.8%
Sep 2026—————

  1. 1.GrabOne

    52.3%

    held 1st · 50.6K estimated branded searches · -18% vs prior month · -0.8 points

  2. 2.Bookme

    34.4%

    held 2nd · 33.3K estimated branded searches · -18.6% vs prior month · -0.7 points

  3. 3.CheapieDeals

    9.6%

    held 3rd · 9.3K estimated branded searches · -5.1% vs prior month · +1.2 points

  4. 4.Treatme

    1.9%

    moved from 5th to 4th · 1.8K estimated branded searches · -1.6% vs prior month · +0.3 points

  5. 5.Groupon

    1.8%

    moved from 4th to 5th · 1.7K estimated branded searches · -16.5% vs prior month · 0 points

Compare search popularity between Bookme and its closest rivals

How has branded search demand for Bookme changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bookme in New Zealand fell from 40.6K to 33.3K.
  • Across the 11 months ending August 2026, Bookme’s estimated Share of Search among deal and voucher sites in New Zealand increased from 27.5% to 34.4%.
  • Across the 11 months ending August 2026, Bookme’s estimated Share of Search among deal and voucher sites in New Zealand peaked at 63.8% in January 2026 and was lowest at 27.5% in October 2025.

How did search popularity change for New Zealand deal and voucher sites in August 2026?

  1. In August 2026, CheapieDeals gained estimated Share of Search among deal and voucher sites in New Zealand, from 8.4% to 9.6%.

  2. In August 2026, GrabOne lost estimated Share of Search among deal and voucher sites in New Zealand, from 53.1% to 52.3%.

  3. In August 2026, Bookme lost estimated Share of Search among deal and voucher sites in New Zealand, from 35.1% to 34.4%.

  4. In August 2026, Treatme rose from 5th to 4th among deal and voucher sites in New Zealand.

  5. In August 2026, Groupon fell from 4th to 5th among deal and voucher sites in New Zealand.

Which gift experience companies compete with Bookme?

Bookme against gift experience companies in New Zealand, by month

Share of Search by month for Bookme, RedBalloon. The figures are in the table below the chart.

View monthly share of search table
MonthBookmeRedBalloonExperience OzAdrenalin
Oct 202592.5%6.3%1.1%0.02%
Nov 202590.8%7.6%1.6%0.05%
Dec 202590.1%8.7%1.1%0.07%
Jan 202694.6%4.7%0.7%0.03%
Feb 202692.9%5.9%1.2%0.07%
Mar 202693.5%5%1.5%0.05%
Apr 202695.1%4.1%0.81%0%
May 202694.2%5%0.79%0.02%
Jun 202692.7%5.3%2%0.06%
Jul 202693.9%4.7%1.4%0.05%
Aug 202693.3%5.3%1.4%0.06%
Sep 2026————

  1. 1.Bookme

    93.3%

    held 1st · 33.3K estimated branded searches · -18.6% vs prior month · -0.6 points

  2. 2.RedBalloon

    5.3%

    held 2nd · 1.9K estimated branded searches · -7.4% vs prior month · +0.6 points

  3. 3.Experience Oz

    1.4%

    held 3rd · 500 estimated branded searches · -16.7% vs prior month · 0 points

  4. 4.Adrenalin

    0.06%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Bookme and its closest rivals

How has branded search demand for Bookme changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Bookme’s estimated Share of Search among gift experience companies in New Zealand increased from 92.5% to 93.3%.
  • Across the 11 months ending August 2026, Bookme’s estimated Share of Search among gift experience companies in New Zealand peaked at 95.1% in April 2026 and was lowest at 90.1% in December 2025.

How did search popularity change for New Zealand gift experience companies in August 2026?

  1. In August 2026, RedBalloon gained estimated Share of Search among gift experience companies in New Zealand, from 4.7% to 5.3%.

  2. In August 2026, Bookme lost estimated Share of Search among gift experience companies in New Zealand, from 93.9% to 93.3%.

  3. Estimated monthly branded searches for Adrenalin in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

How is Bookme measured?

Brandwave collects information about searches that people make online using Bookme’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • bookme
  • bookme accommodation
  • bookme butterfly creek
  • bookme co nz
  • bookme crystal mountain
  • bookme deals
  • bookme discount
  • bookme doubtful sound
  • bookme gift voucher
  • bookme ice skating
  • bookme mt cook
  • bookme near me
  • bookme nz
  • bookme online
  • bookme skydive
  • bookme voucher
  • butterfly creek bookme
  • snowplanet bookme
  • wai o tapu bookme

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How the Brand Demand Index is measured

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