Bookme vs Groupon:Which is more popular by branded search in New Zealand?
In August 2026, Bookme had more branded searches than Groupon among deal and voucher sites in New Zealand. Bookme was estimated to have 33.3K branded searches compared to Groupon’s 1.7K, and held a 34.4% Share of Search versus Groupon’s 1.8%.
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Which is more popular in search, Bookme or Groupon?
Compare the daily deal and voucher sites New Zealanders buy discounted experiences from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bookme, Groupon. The figures are in the table below the chart.
View monthly share of search table
| Month | GrabOne | Bookme | CheapieDeals | Treatme | Groupon |
|---|---|---|---|---|---|
| Oct 2025 | 61% | 27.5% | 7.7% | 1.9% | 1.8% |
| Nov 2025 | 34.6% | 42.1% | 17.3% | 2.7% | 3.2% |
| Dec 2025 | 29.2% | 52.4% | 12.8% | 2.5% | 3.1% |
| Jan 2026 | 22.5% | 63.8% | 8.7% | 2.2% | 2.7% |
| Feb 2026 | 23.5% | 57.2% | 13.5% | 2.8% | 2.9% |
| Mar 2026 | 51.1% | 36% | 9.3% | 2.1% | 1.6% |
| Apr 2026 | 46.7% | 41.8% | 8.3% | 1.7% | 1.5% |
| May 2026 | 48.1% | 37.5% | 10.7% | 2.1% | 1.6% |
| Jun 2026 | 52% | 34.2% | 10.1% | 2.2% | 1.6% |
| Jul 2026 | 53.1% | 35.1% | 8.4% | 1.6% | 1.8% |
| Aug 2026 | 52.3% | 34.4% | 9.6% | 1.9% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Bookme and Groupon comparison changed over the last 12 months?
3 findings
- Bookme was ahead of Groupon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bookme’s estimated Share of Search among deal and voucher sites in New Zealand moved from 27.5% to 34.4%, and its estimated monthly branded searches moved from 40.6K to 33.3K.
- Across the 11 months ending August 2026, Groupon’s estimated Share of Search among deal and voucher sites in New Zealand held steady at 1.8%, and its estimated monthly branded searches moved from 2.7K to 1.7K.
How did search popularity change for New Zealand deal and voucher sites in August 2026?
2 changes
In August 2026, Bookme lost estimated Share of Search among deal and voucher sites in New Zealand, from 35.1% to 34.4%.
In August 2026, Groupon fell from 4th to 5th among deal and voucher sites in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Bookme’s and Groupon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bookme
19 branded search terms
- bookme
- bookme accommodation
- bookme butterfly creek
- bookme co nz
- bookme crystal mountain
- bookme deals
- bookme discount
- bookme doubtful sound
- bookme gift voucher
- bookme ice skating
- bookme mt cook
- bookme near me
- bookme nz
- bookme online
- bookme skydive
- bookme voucher
- butterfly creek bookme
- snowplanet bookme
- wai o tapu bookme
Groupon
9 branded search terms
- groupon
- groupon com
- groupon couple massage
- groupon deals
- groupon discount
- groupon massage deals
- groupon near me
- groupon nz
- groupon vouchers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.