Brandwave

Deal and voucher sites in New Zealand:Which brands are most popular in search?

In August 2026, GrabOne was the most searched among deal and voucher sites in New Zealand, with an estimated 50.6K branded searches and 52.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. GrabOne52.3%
  2. Bookme34.4%
  3. CheapieDeals9.6%
  4. Treatme1.9%
  5. Groupon1.8%

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Share of SearchLeaderboard

Compare the daily deal and voucher sites New Zealanders buy discounted experiences from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among deal and voucher sites in New Zealand, by month

Share of Search by month for GrabOne, Bookme, CheapieDeals. The figures are in the table below the chart.

View monthly share of search table
MonthGrabOneBookmeCheapieDealsTreatmeGroupon
Oct 202561%27.5%7.7%1.9%1.8%
Nov 202534.6%42.1%17.3%2.7%3.2%
Dec 202529.2%52.4%12.8%2.5%3.1%
Jan 202622.5%63.8%8.7%2.2%2.7%
Feb 202623.5%57.2%13.5%2.8%2.9%
Mar 202651.1%36%9.3%2.1%1.6%
Apr 202646.7%41.8%8.3%1.7%1.5%
May 202648.1%37.5%10.7%2.1%1.6%
Jun 202652%34.2%10.1%2.2%1.6%
Jul 202653.1%35.1%8.4%1.6%1.8%
Aug 202652.3%34.4%9.6%1.9%1.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.GrabOne

    52.3%

    held 1st · 50.6K estimated branded searches · -18% vs prior month · -0.8 points

  2. 2.Bookme

    34.4%

    held 2nd · 33.3K estimated branded searches · -18.6% vs prior month · -0.7 points

  3. 3.CheapieDeals

    9.6%

    held 3rd · 9.3K estimated branded searches · -5.1% vs prior month · +1.2 points

  4. 4.Treatme

    1.9%

    moved from 5th to 4th · 1.8K estimated branded searches · -1.6% vs prior month · +0.3 points

  5. 5.Groupon

    1.8%

    moved from 4th to 5th · 1.7K estimated branded searches · -16.5% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among deal and voucher sites in New Zealand?

In August 2026, GrabOne was the most searched among deal and voucher sites in New Zealand, with an estimated 50.6K branded searches and 52.3% estimated Share of Search within this set. Bookme is in 2nd place, 17.9 percentage points behind at 34.4% Share of Search.

New Zealand deal and voucher sites, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
GrabOne61% → 52.3%61%Oct 202522.5%Jan 20261st
Bookme27.5% → 34.4%63.8%Jan 202627.5%Oct 20252nd
CheapieDeals7.7% → 9.6%17.3%Nov 20257.7%Oct 20253rd
Treatme1.9%2.8%Feb 20261.6%Jul 20264th
Groupon1.8%3.2%Nov 20251.5%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, GrabOne’s estimated Share of Search among deal and voucher sites in New Zealand decreased from 61% to 52.3%.
  • Across the 11 months ending August 2026, Bookme’s estimated Share of Search among deal and voucher sites in New Zealand increased from 27.5% to 34.4%.
  • Across the 11 months ending August 2026, CheapieDeals’ estimated Share of Search among deal and voucher sites in New Zealand increased from 7.7% to 9.6%.
  • Across the 11 months ending August 2026, GrabOne’s estimated Share of Search among deal and voucher sites in New Zealand peaked at 61% in October 2025 and was lowest at 22.5% in January 2026.
  • Across the 11 months ending August 2026, Bookme’s estimated Share of Search among deal and voucher sites in New Zealand peaked at 63.8% in January 2026 and was lowest at 27.5% in October 2025.
  • Across the 11 months ending August 2026, CheapieDeals’ estimated Share of Search among deal and voucher sites in New Zealand peaked at 17.3% in November 2025 and was lowest at 7.7% in October 2025.
  • Across the 11 months ending August 2026, Treatme’s estimated Share of Search among deal and voucher sites in New Zealand peaked at 2.8% in February 2026 and was lowest at 1.6% in July 2026.
  • Across the 11 months ending August 2026, Groupon’s estimated Share of Search among deal and voucher sites in New Zealand peaked at 3.2% in November 2025 and was lowest at 1.5% in April 2026.
  • Across the 11 months ending August 2026, Treatme and Groupon held steady: their estimated Share of Search among deal and voucher sites in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand deal and voucher sites in August 2026?

  1. In August 2026, CheapieDeals gained estimated Share of Search among deal and voucher sites in New Zealand, from 8.4% to 9.6%.

  2. In August 2026, GrabOne lost estimated Share of Search among deal and voucher sites in New Zealand, from 53.1% to 52.3%.

  3. In August 2026, Bookme lost estimated Share of Search among deal and voucher sites in New Zealand, from 35.1% to 34.4%.

  4. In August 2026, Treatme rose from 5th to 4th among deal and voucher sites in New Zealand.

  5. In August 2026, Groupon fell from 4th to 5th among deal and voucher sites in New Zealand.

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