Brandwave

How popular isExperience Oz in search?

In August 2026, there were an estimated 500 branded searches for Experience Oz in New Zealand which held steady over the last 11 months. Experience Oz holds 1.4% estimated Share of Search among New Zealand gift experience companies and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Bookme93.3%
  2. RedBalloon5.3%
  3. Experience Oz1.4%
  4. Adrenalin0.06%
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Which gift experience companies compete with Experience Oz?

Experience Oz against gift experience companies in New Zealand, by month

Share of Search by month for Bookme, RedBalloon, Experience Oz. The figures are in the table below the chart.

View monthly share of search table
MonthBookmeRedBalloonExperience OzAdrenalin
Oct 202592.5%6.3%1.1%0.02%
Nov 202590.8%7.6%1.6%0.05%
Dec 202590.1%8.7%1.1%0.07%
Jan 202694.6%4.7%0.7%0.03%
Feb 202692.9%5.9%1.2%0.07%
Mar 202693.5%5%1.5%0.05%
Apr 202695.1%4.1%0.81%0%
May 202694.2%5%0.79%0.02%
Jun 202692.7%5.3%2%0.06%
Jul 202693.9%4.7%1.4%0.05%
Aug 202693.3%5.3%1.4%0.06%
Sep 2026————
  1. 1.Bookme

    93.3%

    held 1st · 33.3K estimated branded searches · -18.6% vs prior month · -0.6 points

  2. held 2nd · 1.9K estimated branded searches · -7.4% vs prior month · +0.6 points

  3. held 3rd · 500 estimated branded searches · -16.7% vs prior month · 0 points

  4. 4.Adrenalin

    0.06%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Experience Oz and its closest rivals

How has branded search demand for Experience Oz changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Experience Oz in New Zealand held steady at 500.
  • Across the 11 months ending August 2026, Experience Oz’s estimated Share of Search among gift experience companies in New Zealand peaked at 2% in June 2026 and was lowest at 0.7% in January 2026.

How did search popularity change for New Zealand gift experience companies in August 2026?

  1. In August 2026, RedBalloon gained estimated Share of Search among gift experience companies in New Zealand, from 4.7% to 5.3%.

  2. In August 2026, Bookme lost estimated Share of Search among gift experience companies in New Zealand, from 93.9% to 93.3%.

  3. Estimated monthly branded searches for Adrenalin in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

How is Experience Oz measured?

Brandwave collects information about searches that people make online using Experience Oz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • experience oz
  • experience oz gift voucher
  • experience oz nz

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How the Brand Demand Index is measured

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Is Experience Oz your brand?

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