How popular isRedBalloon in search?
In August 2026, there were an estimated 1.9K branded searches for RedBalloon in New Zealand which is down 32.6% over the last 11 months. RedBalloon holds 5.3% estimated Share of Search among New Zealand gift experience companies and is ranked 2nd of 4 competitors for search popularity.
Bookme93.3%RedBalloon5.3%
Experience Oz1.4%
Adrenalin0.06%
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Which gift experience companies compete with RedBalloon?
Share of Search by month for Bookme, RedBalloon. The figures are in the table below the chart.
View monthly share of search table
| Month | Bookme | RedBalloon | Experience Oz | Adrenalin |
|---|---|---|---|---|
| Oct 2025 | 92.5% | 6.3% | 1.1% | 0.02% |
| Nov 2025 | 90.8% | 7.6% | 1.6% | 0.05% |
| Dec 2025 | 90.1% | 8.7% | 1.1% | 0.07% |
| Jan 2026 | 94.6% | 4.7% | 0.7% | 0.03% |
| Feb 2026 | 92.9% | 5.9% | 1.2% | 0.07% |
| Mar 2026 | 93.5% | 5% | 1.5% | 0.05% |
| Apr 2026 | 95.1% | 4.1% | 0.81% | 0% |
| May 2026 | 94.2% | 5% | 0.79% | 0.02% |
| Jun 2026 | 92.7% | 5.3% | 2% | 0.06% |
| Jul 2026 | 93.9% | 4.7% | 1.4% | 0.05% |
| Aug 2026 | 93.3% | 5.3% | 1.4% | 0.06% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.3% | 33.3K | -18.6% | -0.6 points | |
| 2, held 2nd | 5.3% | 1.9K | -7.4% | +0.6 points | |
| 3, held 3rd | 1.4% | 500 | -16.7% | 0 points | |
| 4, held 4th | 0.06% | 20 | 0% | 0 points |
1.
Bookme93.3%
held 1st · 33.3K estimated branded searches · -18.6% vs prior month · -0.6 points
5.3%
held 2nd · 1.9K estimated branded searches · -7.4% vs prior month · +0.6 points
1.4%
held 3rd · 500 estimated branded searches · -16.7% vs prior month · 0 points
0.06%
held 4th · 20 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between RedBalloon and its closest rivals
How has branded search demand for RedBalloon changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for RedBalloon in New Zealand fell from 2.8K to 1.9K.
- Across the 11 months ending August 2026, RedBalloon’s estimated Share of Search among gift experience companies in New Zealand decreased from 6.3% to 5.3%.
- Across the 11 months ending August 2026, RedBalloon’s estimated Share of Search among gift experience companies in New Zealand peaked at 8.7% in December 2025 and was lowest at 4.1% in April 2026.
How did search popularity change for New Zealand gift experience companies in August 2026?
3 changes
In August 2026, RedBalloon gained estimated Share of Search among gift experience companies in New Zealand, from 4.7% to 5.3%.
In August 2026, Bookme lost estimated Share of Search among gift experience companies in New Zealand, from 93.9% to 93.3%.
Estimated monthly branded searches for Adrenalin in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
How is RedBalloon measured?
Brandwave collects information about searches that people make online using RedBalloon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- red balloon
- red balloon voucher
- redballoon
- redballoon au
- redballoon co nz
- redballoon experiences
- redballoon gift voucher
- redballoon near me
- redballoon nz
Do you work for RedBalloon? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is RedBalloon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.