Brandwave

Gift experience companies in New Zealand:Which brands are most popular in search?

In August 2026, Bookme was the most searched among gift experience companies in New Zealand, with an estimated 33.3K branded searches and 93.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Bookme93.3%
  2. RedBalloon5.3%
  3. Experience Oz1.4%
  4. Adrenalin0.06%

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Share of SearchLeaderboard

Compare the experience gift and adventure voucher companies New Zealanders give. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gift experience companies in New Zealand, by month

Share of Search by month for Bookme, RedBalloon. The figures are in the table below the chart.

View monthly share of search table
MonthBookmeRedBalloonExperience OzAdrenalin
Oct 202592.5%6.3%1.1%0.02%
Nov 202590.8%7.6%1.6%0.05%
Dec 202590.1%8.7%1.1%0.07%
Jan 202694.6%4.7%0.7%0.03%
Feb 202692.9%5.9%1.2%0.07%
Mar 202693.5%5%1.5%0.05%
Apr 202695.1%4.1%0.81%0%
May 202694.2%5%0.79%0.02%
Jun 202692.7%5.3%2%0.06%
Jul 202693.9%4.7%1.4%0.05%
Aug 202693.3%5.3%1.4%0.06%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Bookme

    93.3%

    held 1st · 33.3K estimated branded searches · -18.6% vs prior month · -0.6 points

  2. 2.RedBalloon

    5.3%

    held 2nd · 1.9K estimated branded searches · -7.4% vs prior month · +0.6 points

  3. 3.Experience Oz

    1.4%

    held 3rd · 500 estimated branded searches · -16.7% vs prior month · 0 points

  4. 4.Adrenalin

    0.06%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among gift experience companies in New Zealand?

In August 2026, Bookme was the most searched among gift experience companies in New Zealand, with an estimated 33.3K branded searches and 93.3% estimated Share of Search within this set. RedBalloon is in 2nd place, 88 percentage points behind at 5.3% Share of Search.

New Zealand gift experience companies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bookme92.5% → 93.3%95.1%Apr 202690.1%Dec 20251st
RedBalloon6.3% → 5.3%8.7%Dec 20254.1%Apr 20262nd
Experience Oz1.1% → 1.4%2%Jun 20260.7%Jan 20263rd
Adrenalin0.02% → 0.06%0.07%Dec 20250%Apr 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bookme’s estimated Share of Search among gift experience companies in New Zealand increased from 92.5% to 93.3%.
  • Across the 11 months ending August 2026, RedBalloon’s estimated Share of Search among gift experience companies in New Zealand decreased from 6.3% to 5.3%.
  • Across the 11 months ending August 2026, Bookme’s estimated Share of Search among gift experience companies in New Zealand peaked at 95.1% in April 2026 and was lowest at 90.1% in December 2025.
  • Across the 11 months ending August 2026, RedBalloon’s estimated Share of Search among gift experience companies in New Zealand peaked at 8.7% in December 2025 and was lowest at 4.1% in April 2026.
  • Across the 11 months ending August 2026, Experience Oz’s estimated Share of Search among gift experience companies in New Zealand peaked at 2% in June 2026 and was lowest at 0.7% in January 2026.
  • Across the 11 months ending August 2026, Experience Oz and Adrenalin held steady: their estimated Share of Search among gift experience companies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand gift experience companies in August 2026?

  1. In August 2026, RedBalloon gained estimated Share of Search among gift experience companies in New Zealand, from 4.7% to 5.3%.

  2. In August 2026, Bookme lost estimated Share of Search among gift experience companies in New Zealand, from 93.9% to 93.3%.

  3. Estimated monthly branded searches for Adrenalin in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

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